Consumer culture in Africa : an ethnographic journey into Asante death rituals / Samuel Kwaku Bonsu.

Format:

Book

Author/Creator:

Bonsu, Samuel Kwaku, author.

Series:

SAGE Research Methods. Cases.

SAGE Research Methods. Cases

Language:

English

Subjects (All):

Mourning customs--Africa--Case studies.

Mourning customs.

Funeral rites and ceremonies--Africa--Case studies.

Funeral rites and ceremonies.

Ashanti (African people)--Social life and customs--Case studies.

Ashanti (African people).

Consumers--Research--Africa--Methodology.

Consumers.

Consumers--Social aspects--Africa--Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2019.

Summary:

Born and raised in Ghana, I was interested in understanding some of the consumer cultural issues I experienced as a young man. Various experiences drew me closer to the concept of death and its connection to consumption. This case traces one ethnographic journey into African consumer culture through the lens of Asante death rituals. It outlines the methodological journey which involved participant observation, long interviews, and analysis of text (videos and written material). Data gathered from the three primary sources were integrated into a cohesive interpretive output. I conclude with some ideas on how the methods discussed may be improved.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5264-7619-3

9781526476197

OCLC:

1084559396