Reflection on action research applied to a knowledge management project in a fast moving consumer goods company / Peter Sharp.

Format:

Book

Author/Creator:

Sharp, Peter, author.

Series:

SAGE Research Methods. Cases.

SAGE Research Methods. Cases

Language:

English

Subjects (All):

Consumer goods--Great Britain--Research.

Consumer goods.

Knowledge management.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2019.

Summary:

Action research is a way of bringing rigor and relevance to research in inter alia knowledge management (KM), learning, and business and management studies. Valuable outputs can be realized using practical solutions and theoretical innovations. However, this approach also entails significant challenges that need to be articulated and reflected on to share learning for the benefit of researchers, students, and practitioners in KM and other fields where action research may be a suitable approach. The aim of the case is to reflect on an action research project that was implemented at doctoral level in a major U.K. Fast Moving Consumer Goods Company (FMCG) so that researchers can learn about action research applied in a KM domain. The case explains measures that were taken prior to implementation to ensure that the approach was rigorous. It then provides an in-depth reflection and analysis of issues that arose during the implementation of the action research. This reflection draws on accounts written during the action research. The issues that are reflected on resonate with those raised by researchers using action research in similar domains and other fields. These issues include inter alia the rigor and relevance of the research, research ethics, conflicts of interest, unexpected reactions from participants, and incoherent communication from different stakeholders in the research. The case concludes that this is a suitable approach to use in complex projects like KM projects as long as lessons learnt from previous action research projects are applied.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5264-7423-9

9781526474230

OCLC:

1084554366