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The trouble with 'tweens : gaining consent and assent of preadolescent populations / Deborah J. C. Brosdahl.
- Format:
- Book
- Author/Creator:
- Brosdahl, Deborah J. C., author.
- Series:
- SAGE Research Methods. Cases.
- SAGE Research Methods. Cases
- Language:
- English
- Subjects (All):
- Child consumers--Research.
- Child consumers.
- Teenage consumers--Research.
- Teenage consumers.
- Marketing research--Methodology.
- Marketing research.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Summary:
- Investigating the attitudes and behaviors of adolescents and preadolescents can be very important to both academicians and businesses as this is a large and powerful consumer group in today's marketplace. However, to survey and/or interview subjects under the age of 18 requires both consent from parents and assent from the children themselves. This case study looks at the process and challenges encountered to get information from an under-age population labeled the Tweens.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5264-6610-4
- 9781526466105
- OCLC:
- 1084589590
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