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Digital marketing in sports : global perspectives / edited by Brandon Mastromartino and James J. Zhang.
- Format:
- Book
- Series:
- World Association for Sport Management series
- World association for sport management series
- Language:
- English
- Subjects (All):
- Sports--Marketing.
- Sports.
- Internet marketing.
- Sports--Economic aspects.
- Sports and globalization.
- Physical Description:
- 1 online resource (xx, 322 pages) : illustrations.
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2024.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on print version record.
- ISBN:
- 9781003430353 (electronic bk.)
- 100343035X (electronic bk.)
- Publisher Number:
- 40032170322
- Access Restriction:
- Restricted for use by site license.
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