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Evaluation of Los Angeles County's 2023 Mental Health Campaigns: Identifying the Reach and Impact of the Take Action for Mental Health Los Angeles County and Do Worthwhile Work Campaigns
- Format:
- Book
- Author/Creator:
- Athey, Alison
- Language:
- English
- Other Title:
- Evaluation of Los Angeles County's 2023 Mental Health Campaigns
- Place of Publication:
- RAND Corporation 2023
- Summary:
- Research shows that mental health challenges are a common and growing problem in the United States. The Los Angeles County Department of Mental Health (LACDMH) has used social marketing campaigns to promote mental health awareness and resources. LACDMH continued this work in 2023 with two campaigns: Take Action for Mental Health Los Angeles County and Do Worthwhile Work. Take Action for Mental Health involved community events and advertising of community and mental health resources. Do Worthwhile Work was a workforce recruitment campaign that encouraged applicants from diverse communities to apply to work at LACDMH. RAND researchers conducted surveys to evaluate the campaigns' reach and impact in two age groups, youth (ages 14 to 25) and adults (26 and older), using a countywide survey. An additional survey was fielded at Take Action for Mental Health events to assess attendees' immediate responses to these events. Take Action for Mental Health reached one in four county youth and one in five county adults. The campaign events and social marketing efforts were well received and met the campaign goals of promoting mental health resources and community connections and reducing stigmatizing attitudes about mental health. Do Worthwhile Work reached one in five county youth and nearly one in ten county adults. The campaign was well received and appeared to meet its workforce recruitment aims. About one-half of the representative sample of county residents said they would consider applying to LACDMH. Recommendations for future campaigns are provided.
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