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Language, identity and cycling in the new media age : exploring interpersonal semiotics in multimodal media and online texts / Patrick Kiernan.
- Format:
- Book
- Author/Creator:
- Kiernan, Patrick, 1966- author.
- Language:
- English
- Subjects (All):
- Linguistic analysis (Linguistics).
- Semiotics.
- Cycling.
- Bicycling.
- Medical Subjects:
- Bicycling.
- Physical Description:
- 1 online resource (xv, 306 pages) : illustrations.
- Place of Publication:
- London, United Kingdom : Palgrave Macmillan, [2018]
- Contents:
- Chapter 1. Introduction: Exploring language, identity and cycling in the new media age
- PART I IDENTITIES IN THE MEDIA
- Chapter 2. 'Mark, Mark, can we have a word?': Narrative and evaluation in the media interview
- Chapter 3. Coming clean: Framing and identity negotiation in the Oprah-Lance Armstrong interview
- Chapter 4. Multimodality identity in manga: Yowamushi Pedal and the semiotics of Japanese comics
- PART II IDENTITY AND ONLINE COMMUNITIES
- Chapter 5. Having a Rashomon moment: Identity negotiation in an online community
- Chapter 6. Making the link: Intertextual resources in an online forum
- Chapter 7. The case of Franz: Identity and carnival in online communities
- PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING
- Chapter 8. 'Hey you, thanks for buying our stuff.': Language, multimodality and identity in two corporate websites
- Chapter 9. "68 years on the same B17": Brooks, consumer reviews and brand loyalty
- Chapter 10. In pursuit of marginal gains: Corporate sponsorship and brand-building videos
- Chapter 11. Welcome to the GCN show!: Community and identity on YouTube
- Chapter 12. Conclusion: Rethinking interpersonal semiotics in new media.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on print version record.
- ISBN:
- 9781137519511 (electronic bk.)
- 1137519517 (electronic bk.)
- Publisher Number:
- 99995773329
- Access Restriction:
- Restricted for use by site license.
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