Logo Development : Identity Delivery / with Bill Gardner

Format:

Video

Author/Creator:

Gardner, Bill, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA : linkedin.com, 2024.

System Details:

digital

Summary:

Learn how to incorporate your logo design into a broader design family of elements for a successful public rollout in part three of the Logo Development series.

In part three of the three-part Logo Development series Bill Gardner takes you through the final stage of identity design, where visual brands can be made or lost: delivery. Logos aren't designed in a vacuum, and in this course, learn how to consider other elements such as context, fonts, colors, materials, textures, pattern, illustrations, photography style, visual vocabulary, and more. Bill explains why you must consider all applications and situations in which that logo will exist-the visual brand-in order to successfully deliver a design. Brand cues provide context for the consumer to educate, inform, build allegiance, and even sway decisions. Learn how to break down these elements with examples crafted by identity design leaders, and how they create the richest, most creative, and valued brand systems.

Participant:

Presenter: Bill Gardner

Notes:

2/06/2024

Access Restriction:

Restricted for use by site license.