The Marketing of Academic, National and Public Libraries Worldwide : Marketing, Branding, Community Engagement.

Format:

Book

Author/Creator:

Baker, David.

Contributor:

Lo, Patrick.

Language:

English

Subjects (All):

Marketing.

Community leadership.

Physical Description:

1 online resource (788 pages)

Edition:

1st ed.

Place of Publication:

San Diego : Elsevier Science & Technology, 2023.

Summary:

This book explores the marketing, branding, and community engagement strategies employed by academic, national, and public libraries worldwide. Edited by Patrick Lo and David Baker, it compiles insights from various library professionals, including directors and managers from renowned libraries across different countries. These contributions highlight the importance of marketing in transforming library services and enhancing public engagement. The book aims to provide practitioners and researchers with practical approaches and innovative ideas to apply marketing techniques to library contexts. It also discusses the evolving role of libraries in the digital age and the necessity for librarians to develop skills beyond traditional library management. The intended audience includes library professionals, information science researchers, and those interested in library marketing and community interaction. Generated by AI.

Contents:

Front Cover

THEMARKETING OF ACADEMIC, NATIONAL AND PUBLIC LIBRARIES WORLDWIDE

THE MARKETING OF ACADEMIC, NATIONAL AND PUBLIC LIBRARIES WORLDWIDE

Copyright

Contents

Editors' biographies

Foreword 1

Foreword 2

Foreword 3

Acknowledgement

Endorsements

Introduction

Why marketing matters for libraries in the digital era

Library marketing as dialogue, not monologue

Branding as an important component of marketing

Aims of the book

Values and significance of the book

Intended readership

References

1 - Peter Persic, Director of Public Relations &amp

Marketing, Los Angeles Public Library

Could we begin this interview by you first introducing yourself, and discussing your professional training and educational ...

Could you provide a brief introduction to LAPL?

Has there always been the Public Relations &amp

Marketing Department (PRMD) ever since the very first day LAPL was establi ...

What is the definition of successful marketing and brand building in the world of public librarianship? Effective marketing ...

Could you describe the brand identity for LAPL?

How do you communicate the values and relevance of the services of your library via its brand identity?

Could you describe the staffing structure of PRMD at LAPL?

Could you provide a general profile of LAPL's end-users, e.g., average age, gender ratio, educational level, occupatio ...

Could you describe your career path to becoming the Director PRMD at LAPL?

What is the definition of successful Strategic Public Engagement and Marketing in the world of public librarianship?

To become a successful leader in Public Engagement and Marketing in public librarianship - what kinds of professional knowl.

Since you come from a non-library background and do not hold an MLIS, do you see this as an advantage or disadvantage when ...

As the Director of PRMD at LAPL, could you describe your typical day at work? Is there ever a typical day at work?

As the Director of PRMD at LAPL, could you describe your main roles and areas of responsibilities?

Profit-making versus non-profit organisations (e.g., public libraries) - what are the major differences in terms of strateg ...

As the Director of PRMD at LAPL, could you describe your management and leadership style? Would you describe yourself as a ...

What are the latest trends in marketing and branding amongst public and academic libraries in North America? With the conve ...

Could you provide a list of outstanding public relations and marketing programmes initiated by LAPL?

What are the current difficulties and challenges in marketing and branding faced by most arts and cultural administrators ( ...

In North America, is there a trend amongst public libraries to hire professionals with business and marketing backgrounds b ...

In North America, is it difficult to find seasoned or young professionals with marketing and business backgrounds to come t ...

When people talk about LAPL, what is the very first image that comes to their minds?

In what ways does LAPL contribute to the social capital, social cohesion, social inclusion and social participation of the ...

What parts of your job as the Director of PRMD at LAPL do you find most rewarding? And which do you find most frustrating?

For politicians and other people who say public libraries will become obsolete soon, what do you have to say to respond to ...

COVID-19 has turned the world upside down. How have LAPL, and you been coping with COVID-19?

What would you like to be remembered for when you retire?.

Do you have any other interesting and inspiring stories regarding your work as the Director of Public Relations &amp

Marke ...

LAPL's inspirational stories

Sergio Sanchez

LAPL and the local teen punk band 'The Linda Lindas'

2 - Nicole Čelić, Adult Service Librarian, New York City

Could you describe your career path to becoming a public librarian?

What is the definition of successful Public Relations and Public/Community Engagement in the world of public/national libra ...

In order to become a successful leader in Strategic Partnership and Marketing/Branding and Community Engagement in the fiel ...

Why do you think public libraries must form successful partnerships between local governments and private interests?

Libraries are an eclectic group that serve different purposes and cannot be lumped into generic stereotypes. For example, m ...

How do branding and marketing help a public library to attract private and public funding it relies heavily upon for survival?

How should public libraries communicate the values and relevance and its adult services via its brand identity?

As a public librarian, could you describe your typical day at work? Is there ever a typical day at work?

As a public librarian, could you describe your main roles and areas of responsibilities?

You are a Game Designer and currently serving as the Ambassador for the Women in Games Association. How do such skills and ...

Profit-making versus non-profit organisations (e.g., public/national/state libraries) - what are the major differences in t.

As a senior librarian, could you describe your management and leadership style? Would you describe yourself as a servant le ...

What are the latest trends in marketing and branding amongst public and national/state libraries in the USA? With the conve ...

Is there a trend amongst national, public and academic libraries to hire professionals with business and marketing backgrou ...

Is it difficult to find seasoned or young professionals with marketing and business backgrounds to come to work for librari ...

What are the current difficulties and challenges in marketing and branding faced by most arts and cultural administrators a ...

When people in New York City talk about the public libraries, what is the very first image that comes to their minds?

In what ways do public libraries in New York or USA in general contribute to the social capital, social cohesion, social in ...

What parts of your job as a public librarian do you find most rewarding? And which do you find most frustrating?

Do you think libraries or librarians will ever be replaced by Google?

For politicians and other people who say libraries will become obsolete soon, what do you have to say to respond to that?

COVID-19 has turned the world upside down. How have public libraries in New York City, and you (as a public librarian) been ...

3 - Sara P. Montoya-Hernandez, Marketing &amp

Event Coordinator, McAllen Public Library

Could you provide a brief introduction to the McAllen Public Library?

Could you describe the brand identity for MPL?

Has there always been a Marketing &amp.

Event Coordination Department at MPL, ever since the very first day MPL was establi ...

Could you provide a general profile of MPL's end-users, for example, average age, gender ratio, educational level, occupati ...

Could you describe your career path to becoming the Marketing &amp

Event Coordinator at MPL?

What is the definition of successful Strategic Marketing, Event Coordination and Public Engagement in the world of public l ...

To become a successful leader in Public Engagement and Event Coordination in the field of public librarianship - what kinds ...

As the Marketing &amp

Event Coordinator at MPL, could you describe your typical day at work? Is there ever a typical day a ...

Event Coordinator at MPL, could you describe your main roles and areas of responsibilities?

Could you provide a list of successful marketing and public engagement programmes initiated by MPL?

Event Coordinator at MPL, could you describe your management and leadership style? Would you describ ...

When people talk about MPL, what is the very first image that comes to their minds?

In what ways do you want MPL and its public programmes to contribute to the social capital, social cohesion, social inclusi ...

What parts of your job as the Marketing &amp.

Event Coordinator at MPL do you find most rewarding? And which do you find mo.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9780443134364

0443134367

OCLC:

1419870279