Networked Bollywood : how star power globalized Hindi cinema / Swapnil Rai.

Format:

Book

Author/Creator:

Rai, Swapnil, author.

Language:

English

Subjects (All):

Motion picture industry--India--History.

Motion picture industry.

Motion pictures and globalization--India.

Motion pictures and globalization.

Motion picture actors and actresses--India.

Motion picture actors and actresses.

Motion pictures, Hindi--History.

Motion pictures, Hindi.

Physical Description:

1 online resource (xx, 313 pages) : digital, PDF file(s).

Edition:

First edition.

Place of Publication:

Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023.

Summary:

"Networked Bollywood provides the first interdisciplinary analysis of the role of stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later though Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. It illustrates how, over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their 'star switching power', theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema and industrial collaborations, structured distinctive business models, and influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization"-- Provided by publisher

Contents:

Cover

Networked Bollywood

Title

Copyright

Dedication

Contents

List of Figures

List of Tables

Acknowledgements

List of Abbreviations

Introduction: Star Switching Power in Networked Bollywood

Methodology and Chapters

1 Of Vagabonds and Wayfarers: Raj Kapoor, Dev Anand, and Hindi Cinema's Family-Led Film Clusters

The Genesis of the Star's Nodal Power in the Hindi Film Industry

Nehru, Raj Kapoor, and the Curious Case of Popular Indian Films in the Soviet Union

The Industry Structure: Defining Family-Led Film Clusters

Awāra: The Touchstone for Kapoor's Ideological Switching Power

Romancing the Soviet Union

Parallel Networks of Exchange in the Soviet Union

Network Effects: Other Star-Led Globally Ambitious Productions

A Foot in Multiple Global Markets: Shashi Kapoor's Wayfaring Inroads into Global Cinema

2 King of Kings: Amitabh Bachchan and the Emergence of Bollywood's Corporate Networks

Mapping the Industrial Context: From Criminal Economies to the Emergence of a Proto-Corporatized Network

Mattering Maps: Audience, Industry, Technology, and Bachchan's Resonance in Global Spaces

Star Brands, ABCL, and the Nascent Proto-Bollywood Network: The 'Magic Potion' of Liberalization (1980s-2000s)

3 Global Dreamz: Shah Rukh Khan and Aamir Khan Usher Global Bollywood into the New Millennium

Industry Structure: A Network Emerges

The Genesis of a Global Network

Global Dreamz

The Power and Affect of Star Brandscapes

The Affective Sensorium of SRK

The Networked Global Space of Flows and the Bollywood Star

Affective Economies of Khan's Stardom in China

'NI HAO, UNCLE MI': Star Switching Power and Cultural Diplomacy Networks

4 Global Beauty Queens: Aishwarya Rai, Priyanka Chopra, and Female Star Switching Power

The Beauty Pageant in India

Cultivating and Marketing Rai's Global Star Persona and her Malleable Switching Power

The Coming Together of Networked Bollywood (2010s-Present)

Chopra: The Star of Networked Bollywood

5 Bards of Change: How Streaming Platforms and State-Industry Alliance Are Reconfiguring Star Power in Networked Bollywood

Star Switching Power and the Industry

Star Switching Power and the State

Star Switching and Power in a Networked World

Notes

Introduction

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Index

Notes:

Title from publisher's bibliographic system (viewed on 09 Jan 2024).

ISBN:

9781009445313

1009445316

9781009400602

1009400606