Digital business transformation : how established companies sustain competitive advantage from now to next / Nigel Vaz.
Digital Business Transformation

Format:

Book

Author/Creator:

Vaz, Nigel, author.

Language:

English

Subjects (All):

Information technology--Economic aspects.

Information technology.

Information technology--Management.

Organizational change.

Physical Description:

1 online resource (227 pages) : illustrations

Place of Publication:

ワイリーパブリッシングジャパン, 2021.3.

Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2021]

Summary:

"Digital business transformation is a hot topic, and Publicis Sapient has been helping to digitally transform clients? businesses for 30 years. This book explains how to combine strategy, experience, engineering, data, and agile to produce stronger digital business outcomes. The book will include examples of the challenges faced by globally respected organizations to determine if they are going to defend, differentiate or disrupt themselves and understand which approach will yield successful outcomes, in the short medium and longer term and how leaders can de-construct decision-making across every level of an organization once they embark on this journey"-- Provided by publisher.

Contents:

SECTION 1: NOW

1. The death of business as usual

It's all change ; Truth, knowledge, vision ; Constant beta ; Digital assets and liabilities ; Digital business transformation: Why it's more than just technology

2. The four forces of connected change

Customer behaviors ; Technological change ; Business models ; Societal change

3. What is slowing down established businesses?: Blocks, brakes, and behaviors

Top-down decision making ; Organizational silos ; Legacy technology ; Short-termism ; Talent shortages ; Values and culture (an purpose) ; "Not invented here"

SECTION 2: NEXT

4. Characteristics of digital business

The inconvenient truth ; Decoding what digital companies do well ; Decoding how they do it

5. the big hairy audacious goals (BHAGs) of digital business

The two BHAGs of digital business transformation ; Goal 1: Developing the muscle of continuous change (the PS How [Publicis Sapient How]) ; Goal 2: Building the capability to identify and realize value (SPEED [strategy, product, experience, engineering, data])

6. Strategy

Swarm intelligence ; The role of strategy ; Anchor strategy on your customer, not your competition ; Determine "where to play" by looking at your market differently (the D-3 model [defend, differentiate, or disrupt]) ; "How to win": View your transformation as a portfolio of moves ; Build "your" capabilities: The partner ecosystem ; Bringing products to market: The elusive product-market fit

7. Product

Operating in constant beta ; The relentless hunt for value ; The inconvenient truths of product ; The forces of change in product ; Agile, lean, and DevOps [development and operations] ; Banking case study: Transforming product

8. Experience

Everything in your business contributes to your customer experience ; What is experience, anyway? ; Orienting to the customer ; Brand is the experience and experience is the brand ; Data and computation ; What makes a great experience? LEAD (light, ethical, accessible, dataful)

9. Engineering

Technology as a cost centre to technology a a value-driver ; Spaghetti tech: The layers of enterprise IT ; Moore's law ; Legacy technology ; The impact of product and rise of engineering ; Technology and engineering ; Architecture: Cloud ; Microservices ; Ways of working: Agile, lean, DevOps; Engineers ; Automation ; It's all about the talent

10. Data

Data as an asset ; Getting started with data ; Utility: How do you get useful data on the right audience? ; Data architecture: Is the data in a format and structure that are accessible? ; Data science and artificial intelligence ; Designing for data: How do you design your products, services, and experiences to collect data? ; Ethics: How does becoming data-led impact your ethical responsibility?

11. Leading a Gryphon organization

Learning to think differently ; Characteristics of a Gryphon organization

SECTION 3: HOW

12. Components of successful digital business transformations

(1) Always remember the ultimate goals of digital business transformation (the DBT BHAGs) ; (2) Align the team around a shared vision ; (3) Get c-level buy-in ; (4) Anchor in outcomes ; (5) Seize your quick wins and communicate ; (6) Move fast ; (7) Be thoughtful about your governance choices ; (8) Choose partners who will co-create and are a fit for your team ; (9) Keep your team small and cross-functional ; (10) Consider new approaches to funding that match the way projects work

13. What transformation journeys actually look like

They are never a straight line ; They require treating digital as more than a channel ; They are always driven by uncertainty ; Without a clear vision, functions get disconnected fast ; The many paths to transformation

14. The beginning

Why there is no "end" ; Where do we go from here? ; What's in your digital moat? ; What are you building? ; Everyday superheroes.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-119-75866-1

1-119-75868-8

OCLC:

1231608070