1 option
The Influencers.
- Format:
- Video
- Series:
- Academic Video Online
- 60 Minutes
- Language:
- English
- Subjects (All):
- 2010s.
- Marketing Strategy.
- Entrepreneurship.
- Marketing and advertising.
- Social media.
- Local Subjects:
- 2010s.
- Marketing Strategy.
- Entrepreneurship.
- Marketing and advertising.
- Social media.
- Genre:
- News story
- Physical Description:
- 1 online resource (12 minutes)
- Place of Publication:
- New York, NY : Columbia Broadcasting System (CBS), 2016.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- A report on social media influencers and how they are generating millions by using their popularity on the Internet in business marketing campaigns. Influencers connect with the hard-to-reach younger audience through platforms like Facebook, Twitter, Snapchat, and Instagram. Includes an interview with Paul Cazers, CAA agent; Gary Vaynerchuk, CEO of VaynerMedia; and social media influencers: Logan Paul, Zach King, Amanda Cerny, Andrew Bachelor, and Kim Kardashian West. Also includes comments by unidentified fans of the social media influencers and Hulk Hogan (Terry Bollea).
- Notes:
- Title from resource description page (viewed January 16, 2024).
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