Marketing Strategy : Build Customer Loyalty / with Marta Dapena-Baron

Format:

Video

Author/Creator:

Dapena-Barón, Marta, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA : linkedin.com, 2024.

System Details:

digital

Summary:

Learn how to build customer loyalty programs that utilize the unique strengths of your organization and maximize profitability and customer satisfaction.

Customer loyalty is one of the most coveted goals in business, and organizations spend billions of dollars a year to attain it. But is that money being spent effectively? In this course, marketing expert, professor, and bestselling author Marta Dapena-Baron shares best practices for designing customer loyalty programs that align your organization's strengths and your brand meaning. Join Marta in this course to learn how to: define brand-customer loyalty; articulate the importance of loyalty to others in your company to obtain support for your loyalty initiatives; differentiate three types of customer loyalty; identify your company's ideal loyalty profile; and create and nurture customer brand loyalty that specifically fits with your organization's capabilities.

Participant:

Presenter: Marta Dapena-Baron

Notes:

1/04/2024

Access Restriction:

Restricted for use by site license.