Handbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance / Pan American Health Organization.

Format:

Book

Author/Creator:

Pan American Health Organization, author.

Language:

English

Subjects (All):

Drug resistance in microorganisms.

Physical Description:

1 online resource (65 pages)

Edition:

First edition.

Place of Publication:

Washington, D.C. : Pan American Health Organization, [2021]

Summary:

The acquisition of antimicrobials without a prescription is a global concern. This practice is thriving in countries that lack adequate legislation or where regulations are not properly enforced.The Pan American Health Organization (PAHO) and its member states in the Region of the Americas approved the Global Action Plan on Antimicrobial Resistance, which recognizes antimicrobial resistance as a threat to global public health that requires a multisectoral response.To tackle antimicrobial resistance, a worldwide change in behavior is needed in terms of how these drugs are used and acquired. National approaches are required to address the indiscriminate use and over-prescription of antimicrobials, and to enforce regulations on prescription and acquisition practices.The objective of this communication handbook is to help communication professionals and health program officials develop strategies to raise awareness and promote the importance of the appropriate use of antimicrobials among different stakeholders; raise public awareness about the importance of obtaining antimicrobials with a prescription in order to achieve multisectoral collaboration to ensure compliance with laws and regulations on this issue; and promote a change in behavior regarding the appropriate use and acquisition of antimicrobials by everyone involved.The target audiences for this handbook are the general population (including adolescents, children, and child caregivers/parents of children), healthcare professionals (including pharmacists and pharmacy staff), and various stakeholders (government officials, professional societies, medical organizations, the private sector, local leaders, and health-influencers, among others).

Contents:

Intro

Preface

Acknowledgments

Background

Objectives

Social-ecological model for behavior change

Analysis of public campaigns

Understanding people's behavior when acquiring antimicrobials

Audiences

Messages

Strategies and activities

Health education

Dissemination through mass media

Community activities and events

Advocacy

Communication channels and tools

Monitoring and evaluation

References

Appendix A

Example of a timeline for a public campaign and communication strategy on antimicrobial resistance

Appendix B

Key messages in PAHO and WHO public campaigns

Appendix C

PAHO and WHO campaign communication materials

Appendix D

Examples of scripts for PAHO radio spots

Appendix E

Example of a PAHO press release

Appendix F

Examples of questions to evaluate communication actions

Appendix G

Example of a communication strategy assessment.

Notes:

Description based on print version record.

Includes bibliographical references.

Other Format:

Print version: Organization, Pan American Health Handbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance

ISBN:

9789275123683