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Doing academic research : a practical guide to research methods and analysis / Ted Gournelos, Joshua R. Hammonds, Maridath A. Wilson.
- Format:
- Book
- Author/Creator:
- Gournelos, Ted, 1979- author.
- Language:
- English
- Subjects (All):
- Social sciences--Research--Methodology.
- Social sciences.
- Humanities--Research--Methodology.
- Humanities.
- Business--Research--Methodology.
- Business.
- Scholarly publishing.
- Physical Description:
- 1 online resource (209 pages) ; illustrations.
- Edition:
- 1st ed.
- Place of Publication:
- Abingdon, England ; New York, NY : Routledge, 2019.
- Summary:
- Doing Academic Research is a concise, accessible, and tightly organized overview of the research process in the humanities, social sciences, and business.
- Contents:
- PART I: Get the party started right
- 1. Learn to love, not dread, research
- 2. Where do I start?
- 3. Now what do I do? What's a lit review?
- 4. Choosing a method
- PART II: Methodology overviews
- 5. Close textual and thematic analysis
- 6. Content and discourse analysis
- 7. Ethnography, interviews, and focus groups
- 8. Surveys
- 9. Observational methods in practice (participatory-action research, experimental research, theory, and metasynthesis)
- PART III: Data analysis and the final push
- 10. Analyzing qualitative data and making sense of detail
- 11. Analyzing quantitative data and making sense of numbers
- 12. Persuasion, presentation, and publication.
- Notes:
- Includes bibliographical references, glossary, and index.
- Description based on print version record.
- ISBN:
- 0-429-26355-4
- 0-429-55859-7
- 0-429-55412-5
- 9780429263552
- OCLC:
- 1101422788
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