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Type matters : the rhetoricity of letter forms / edited by Christopher Scott Wyatt and Danielle Nicole DeVoss.

Ebook Central Academic Complete Available online

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Format:
Book
Contributor:
Wyatt, Christopher Scott, editor.
DeVoss, Dànielle Nicole, editor.
Series:
Visual rhetoric.
Visual rhetoric
Language:
English
Subjects (All):
Type and type-founding.
Graphic design (Typography).
Rhetoric.
Physical Description:
1 online resource (413 pages).
Edition:
First edition.
Place of Publication:
Anderson, South Carolina : Parlor Press, [2018]
Summary:
"Type Matters bridges the scholarship of typography and design with the field of rhetoric. Contributors address the ways in which and places where typography enacts or reveals rhetorical principles"-- Provided by publisher.
Contents:
On type and typographic anatomy / C. S. Wyatt
Type reveals culture: a defense of "bad" type / Garrett W. Nichols
"Give us back our serifs": the cultural rhetoric of rage against the [new] Google logo / Philip Rice
The development of typeface personas and the consequences of perceived identities / Heather Noel Turner
Nostalgia for handwriting: the rhetoric of comics lettering / Aaron Kashtan
"All your font are belong to us": gaming in the late age of print / Elizabeth J. Fleitz
Why I hate Times New Roman, and other confessions of a creative-critical scholar / Ames Hawkins
Why bookerly isn't (and why that's not such a terrible thing) / John Logie
Jan Tschichold's renunciation of die neue typographie: the anatomy and ethics of a typographical reversal / David Bedsole
Typographic nationalism and the banal uniformity of imagined communities / Jake Cowan
Logotypes in place: a visual rhetorical history of Cigar City / Meredith A. Johnson, Peter Cannon, Roxanna Palmer, Joshua M. Rea, and Tanya Zarlengo
Font of wisdom: the vernacular rhetoric of the Serenity Prayer / William T. FitzGerald
Standardized typography in interactive internet environments / John R. Gallagher and Rebecca Tarsa
Kinetic typography: reinserting embodied delivery into recorded oral texts / Christal Seahorn, Diana I. Bowen, Charles Jeffery Darwin, and Dragana Djordjevic.
Notes:
Includes bibliographical references and indexes.
Description based on print version record.
ISBN:
9781602359789
1602359784

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