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Type matters : the rhetoricity of letter forms / edited by Christopher Scott Wyatt and Danielle Nicole DeVoss.
- Format:
- Book
- Series:
- Visual rhetoric.
- Visual rhetoric
- Language:
- English
- Subjects (All):
- Type and type-founding.
- Graphic design (Typography).
- Rhetoric.
- Physical Description:
- 1 online resource (413 pages).
- Edition:
- First edition.
- Place of Publication:
- Anderson, South Carolina : Parlor Press, [2018]
- Summary:
- "Type Matters bridges the scholarship of typography and design with the field of rhetoric. Contributors address the ways in which and places where typography enacts or reveals rhetorical principles"-- Provided by publisher.
- Contents:
- On type and typographic anatomy / C. S. Wyatt
- Type reveals culture: a defense of "bad" type / Garrett W. Nichols
- "Give us back our serifs": the cultural rhetoric of rage against the [new] Google logo / Philip Rice
- The development of typeface personas and the consequences of perceived identities / Heather Noel Turner
- Nostalgia for handwriting: the rhetoric of comics lettering / Aaron Kashtan
- "All your font are belong to us": gaming in the late age of print / Elizabeth J. Fleitz
- Why I hate Times New Roman, and other confessions of a creative-critical scholar / Ames Hawkins
- Why bookerly isn't (and why that's not such a terrible thing) / John Logie
- Jan Tschichold's renunciation of die neue typographie: the anatomy and ethics of a typographical reversal / David Bedsole
- Typographic nationalism and the banal uniformity of imagined communities / Jake Cowan
- Logotypes in place: a visual rhetorical history of Cigar City / Meredith A. Johnson, Peter Cannon, Roxanna Palmer, Joshua M. Rea, and Tanya Zarlengo
- Font of wisdom: the vernacular rhetoric of the Serenity Prayer / William T. FitzGerald
- Standardized typography in interactive internet environments / John R. Gallagher and Rebecca Tarsa
- Kinetic typography: reinserting embodied delivery into recorded oral texts / Christal Seahorn, Diana I. Bowen, Charles Jeffery Darwin, and Dragana Djordjevic.
- Notes:
- Includes bibliographical references and indexes.
- Description based on print version record.
- ISBN:
- 9781602359789
- 1602359784
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