Systematic literature reviews in international marketing. From the past to the future. Part one / guest editors John Hulland [and three others].

Format:

Book

Contributor:

Hulland, John, editor.

Series:

International Marketing Review

International Marketing Review, 0265-1335 ; Volume 38, Number 5

Language:

English

Subjects (All):

International economic relations.

Physical Description:

1 online resource (312 pages)

Place of Publication:

[Place of publication not identified] : Emerald Publishing Limited, 2021.

Summary:

This SI explores "Systematic Literature Reviews in International Marketing: From the Past to the Future Part One"

Contents:

Cover

Guest editorial

A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020

A bibliometric review of International Marketing Review (IMR): past, present, and future

Searching for a new perspective on institutions, networks and the internationalisation of SMEs in emerging economies: A systematic literature review

Conflict in online consumption communities: a systematic literature review and directions for future research

Big data-driven strategic orientation in international marketing

Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda

Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues

The determinants of international new venture performance: a review and future research agenda

International marketing studies in banking and finance: a comprehensive review and integrative framework

Three decades of export competitiveness literature: systematic review, synthesis and future research agenda.

Notes:

Description based on print version record.

ISBN:

1-80262-822-3