Making sense : markets from stories in new breast cancer therapeutics / Sophie Mützel.

Format:

Book

Author/Creator:

Mützel, Sophie, author.

Series:

Culture and economic life.

Culture and economic life

Language:

English

Subjects (All):

Pharmaceutical biotechnology industry.

Breast--Cancer--Treatment--Technological innovations.

Breast.

Breast--Cancer--Treatment--Economic aspects.

Drug development--Economic aspects.

Drug development.

Narration (Rhetoric)--Economic aspects.

Narration (Rhetoric).

Narration (Rhetoric)--Social aspects.

Markets--Social aspects.

Markets.

Physical Description:

1 online resource (222 pages)

Edition:

First edition.

Place of Publication:

Stanford, California : Stanford University Press, [2023]

Summary:

Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mützel traces this emergence of "innovative breast cancer therapeutics" up to the 2010s, through the lens of the narratives of the involved actors. Despite the notorious unpredictability of cancer drug development these actors are tasked with establishing a client base and capturing the attention of potential investors, even before trials are completed. Combining theories of economic and cultural sociology, Mützel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products.

Contents:

Frontmatter

Contents

Acknowledgments

Introduction

1 Markets and Stories

2 Breast Cancer Therapies and Innovation

3 A Market of Expectations

4 Making Sense of the Market

5 Patterns in Meaning-Making: Categories over Time

Conclusion: Markets from Stories

Appendix A: Research Design and Data

Appendix B: Technical Details on Formal Analyses

Notes

Bibliography

Index

Notes:

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version: Mützel, Sophie Making Sense

ISBN:

9781503634077

1503634078

OCLC:

1353270049