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Thriving in a Data World : A Guide for Leaders and Managers / Sangeeta Krishnan.
- Format:
- Book
- Author/Creator:
- Krishnan, Sangeeta, author.
- Language:
- English
- Subjects (All):
- Success in business.
- Information society.
- Computer literacy.
- Internet literacy.
- Physical Description:
- 1 online resource (152 pages)
- Edition:
- First edition.
- Place of Publication:
- New York, NY : Business Expert Press, LLC, [2023]
- Summary:
- Currently, every company, no matter its size, is data-driven in one way or another; using data to improve customer experience, as a new value stream, and to stay competitive. However, many business leaders, professionals, and students-such as executives, business analysts, UI/UX designers, project managers and marketing teams -are forced to interact with data and those who generate data, without being taught the general competencies needed to feel comfortable having these conversations. This book focuses on the foundations needed to be successful in managing and engaging with data analytics initiatives, bridging the gap between creators and users of data. As a management reference guide, it discusses the different types of data strategy needed for succeeding with data, covering topics such as data team composition, types of data analytics, the importance of data storytelling, and identifying data ROI.
- Contents:
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Description
- Contents
- Testimonials
- Introduction
- Chapter 1: The Ever-Changing Data Ecosystem
- Chapter 2: Essential Data Analytics 101 and Beyond
- Chapter 3: Finding the Right Mix for Your Analytics Team
- Chapter 4: Crack the Data Product Management Code
- Chapter 5: Make ROI From Data Analytics a Reality
- Chapter 6: Why Do You Need Data Literacy?
- Chapter 7: Data Storytelling
- Chapter 8: A Sneak Peek Into Advanced Analytics
- Chapter 9: Data Glossary: Buzzwords
- Conclusion
- Notes
- References
- About the Author
- Index
- Adpage
- Backcover.
- Notes:
- Description based upon print version of record.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version: Krishnan, Sangeeta Thriving in a Data World
- ISBN:
- 9781637424179
- 1637424175
- OCLC:
- 1351196946
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