1 option
How to Analyze Your Competitor´s Brands?.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Physical Description:
- 1 online resource (11 minutes)
- Place of Publication:
- [Place of publication not identified] : IE University Publishing, 2021.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this video, Professor Rodriguez Baptista explains how to carry out a competitive analysis, defining the main concepts to consider while doing so and offering a real-life example of a competitive analysis with a real company.
- Notes:
- Title from resource description page (viewed December 04, 2023).
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.