1 option
The Big Idea.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Physical Description:
- 1 online resource (10 minutes)
- Place of Publication:
- [Place of publication not identified] : IE University Publishing, 2021.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this video, Professor Rodriguez Baptista explores the concept of the Big Idea in marketing, using real examples from successful campaigns by well-known companies.
- Notes:
- Title from resource description page (viewed December 04, 2023).
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