1 option
The Road to the Omnichannel Experience.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Interactive marketing.
- Marketing.
- Physical Description:
- 1 online resource (10 minutes)
- Place of Publication:
- [Place of publication not identified] : IE University Publishing, 2021.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this animated video, Professor Moreno explains the importance of the omnichannel experience, tracing its origins from the early days of e-commerce to contemporary omnichannel marketing and explaining how this experience can be improved across the customer journey touchpoints.
- Notes:
- Title from resource description page (viewed December 04, 2023).
- Part of the metadata in this record was created by AI.
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