1 option
Customer Acquisition.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Physical Description:
- 1 online resource (6 minutes)
- Place of Publication:
- [Place of publication not identified] : IE University Publishing, 2021.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this video, Professor Soriano explains how the concept of customer acquisition, establishing common metrics to measure customer acquisition and discussing strategies to ensure that the metrics that matter the most to the company are being measured.
- Notes:
- Title from resource description page (viewed December 04, 2023).
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