The future of entrepreneurship in Africa : cross sectoral perspectives post COVID-19 / edited by Robert E. Hinson [and five others].

Format:

Book

Contributor:

Hinson, Robert (Robert Ebo), editor.

Language:

English

Subjects (All):

Entrepreneurship--Africa.

Entrepreneurship.

Physical Description:

1 online resource (176 pages) : illustrations (black and white)

Edition:

1st.

Place of Publication:

New York : Productivity Press, 2023.

Summary:

Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepreneurship and small business development are the heart of many countries' economies. The decision to focus on entrepreneurial development and small business development is that first, there is a consensus that most entrepreneurial activities are aimed at creating small new ventures. Second, countries that give special attention to entrepreneurship stand a chance of industrialization. Third, Africa has been reported as having a rich entrepreneurial landscape as the continent's wealthiest individuals generated their wealth as trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and businesses form the backbone of economic activities across the continent. A motivation to focus on entrepreneurial and small business development is the generally accepted view that start-ups in Africa are growing calling for understanding into how to enhance productivity, efficiencies, and application of new technologies. The book aims to enhance the understanding of stakeholders (business owners, governments, practitioners) to overturn challenges such as inadequate start-up capital, competition, lack of employees with the right skills, and low use of technology. The ability to develop entrepreneurship in Africa, and the role of small-medium enterprises cannot be underestimated. The promotion of entrepreneurship in Africa is crucial as it creates jobs, provides decent livelihoods, and contributes to GDP. Most entrepreneurial initiatives in developing economies entail identifying opportunities and new venture creation. It is worth recognizing that most new ventures created take the form of small businesses and the entrepreneurial processes involve entrepreneurs' knowledge and skills, identifying opportunities, involvement in setting up a business and managing the business. The various aspects of this book focus on many entrepreneurial activities that are undertaken on the African continent. This book is focused on African countries since there is a reason to be optimistic about the prospects for growth and entrepreneurship. To achieve entrepreneurial success in African countries, the African Development Bank (2021) proposes that there must be a link between macro and firm-level characteristics that will serve as the mix of entrepreneurship in societies. This book, therefore, considers some macro-level factors such as education, training, and skills development, technological developments, government programs, and entrepreneurial challenges and opportunities. At the firm-level, this book focuses on entrepreneurial initiatives such as branding and marketing.

Contents:

<P>Chapter ONE <P>Introduction </P><P>Africa's Entrepreneurship Policy and Development Climate </P><P>Entrepreneurial Development in Africa; Enhancement of marketing capabilities and international entrepreneurship </P><P>Strategising for international entrepreneurship </P><P>Strategising gender dynamics for entrepreneurial growth of Africa </P><P>Structure of the book </P><P>References </P><P>CHAPTER TWO </P><P>ENTREPRENEURSHIP REALITIES IN THE LIGHT OF COVID-19 IN GHANA </P><P>Abstract </P><P>What is Entrepreneurship? </P><P>The COVID- 19 Scourge and Entrepreneurship in Ghana </P><P>Nature of Entrepreneurship in Ghana </P><P>Sports Entrepreneurship and Covid-19 </P><P>Micro-Entrepreneurship and COVID-19 </P><P>Digital Entrepreneurship and COVID-19 in Ghana </P><P>Entrepreneurial Orientation and COVID-19 in Ghana </P><P>Social Entrepreneurs and COVID-19 in Ghana </P><P>Mitigation Efforts on COVID-19 </P><P>References </P><P>CHAPTER THREE </P><P>Challenges and prospects of informal entrepreneurs in Accra: lessons from Agbogbloshie market </P><P>Abstract </P><P>Introduction </P><P>Literature Review </P><P>Institutional Theory and the Informal economy </P><P>Motivation factor for informal sector participation </P><P><B>Challenges within the Informal Sector</B> </P><P>Prospects of Informal Entrepreneurship </P><P>Research Methodology </P><P>Results and Discussions </P><P>Findings </P><P>Reasons for Informal Participation </P><P>Menial nature of the job </P><P>Temporary Nature of the Business </P><P>Low self-esteem </P><P>Challenges faced by informal entrepreneurs in Accra </P><P>Constant Harassment from City Authorities </P><P>Invasion of Counterfeit Goods </P><P>Informal Institutions- A Challenge? </P><P>Curbing the Challenges </P><P>Prospects </P><P>Discussion </P><P>Harassment by City Authorities as a Challenge to Informal Entrepreneurs </P><P>Invasion of Counterfeit Goods as a Limitation to Informal business growth </P><P>Activities of Queens/Kings as a Constraint to Informal Entrepreneurs' Business Expansion </P><P>Low Self-Esteem as a Constraint for Curbing Informal Entrepreneurship Challenge </P><P>Informal Entrepreneurship Serves as Employment Opportunities/Product Innovation </P><P>Conclusions </P><P>Recommendations </P><P>Future Directions for Research </P><P>REFERENCES </P><P>CHAPTER FOUR </P><P>Internationalisation of Rural Business Marketing </P><P>Abstract </P><P>Introduction </P><P>Review of Literature on Internationalisation of Rural Business Marketing </P><P>Governance and Political Barriers </P><P>Legal and Regulatory Barriers </P><P>Economic and Financial Barriers </P><P>Social and Cultural Barriers </P><P>Technological Barriers </P><P>Conceptual Model and Hypothesis Development </P><P>Research Methodology </P><P>Findings and Results </P><P>Evaluation of the measurement model </P><P>Assessment of Higher Order Model </P><P>Discussion </P><P>Summary of Findings </P><P>Limitations and Future Research Directions </P><P>Chapter Summary </P><P>CHAPTER FIVE </P><P>Exploring potentialities and limits of internationalization of high-technology family-owned start-ups in Africa: a PESTEL perspective </P><P>Abstract </P><P>Introduction </P><P>High technology start-ups </P><P>Family-owned startups </P><P>Internationalisation of family-owned start-ups </P><P>PESTEL perspectives on internationalization of high-technology family-owned start-ups. </P><P>Political factors </P><P>Economic factors </P><P>Social factors </P><P>Technological factors </P><P>Environmental factors </P><P>Legal factors </P><P>Diffusion of innovation (DoI) theory </P><P>Information Technology Diffusion Theory (ITDT) </P><P>Theoretical Application to the study </P><P>Conclusions and recommendations </P><P>References </P><P>CHAPTER SIX </P><P>Marketing Strategies and Performance of Second-hand Spare parts Dealerships: The role of Environmental Dynamism</P><P>Abstract</P><P>Introduction</P><P>Literature Review</P><P>Marketing Strategies</P><P>Influence of Marketing Strategies on Business Performance</P><P>Environmental dynamics as a moderator between marketing strategies and performance</P><P>Methodology</P><P>Research Design</P><P>Data collection</P><P>Measures</P><P>Analytical Techniques</P><P>Results</P><P>Socio-Demographic Characteristics of Respondents</P><P>Descriptive analysis</P><P>Correlation Analysis</P><P>Moderating Analysis</P><P>Regression Analysis</P><P>Conclusions and Implications</P><P>Future Research Directions</P><P>References</P><P>References</P><P>Appendix 1: Socio-Demographic Characteristics of Respondents </P><P>CHAPTER SEVEN </P><P>Female entrepreneurship in the tourism industry: A Ghanaian outlook</P><P>Abstract</P><P>Introduction</P><P>The Tourism Industry at a Glance: An African Perspective</P><P>Understanding the Composition of the Tourism Industry</P><P>The Tourism Industry in Ghana Explained</P><P>Women Entrepreneurship: A Holistic Perspective</P><P>Women Entrepreneurship in the Tourism Sector of Africa: An overview</P><P>The Role of Female Entrepreneurs in the Tourism Industry in Ghana</P><P>Methodology</P><P>Assessing Female Entrepreneurs in Transportation and Communication Sector</P><P>Female Entrepreneurs in Service and Facilities</P><P>Female Entrepreneurs in Attractions sub-Sector</P><P>Female Entrepreneurs in Information, Promotion, and Direction</P><P>Conclusions </P><P>Policy Implications</P><P>References </P><P>CHAPTER EIGHT</P><P>Gender perspectives of African SMEs: The role of formal and informal institutional contexts</P><P>Introduction </P><P>Women-owned SMEs and Africa's institutional context </P><P>Formal institutional context</P><P>Informal institutional context </P><P>The interconnectedness between women's SMEs, formal and informal institutional contexts in SSA</P><P>Summary and conclusions</P><P>References </P><P><B>CHAPTER NINE </B></P><P>Women's Access to Financial Capital and High-Growth Enterprises</P><P>Abstract </P><P>Introduction </P><P>Institution and Resource-based theories </P><P>Ease of Doing Business in Africa</P><P>Determinants of Productivity and Firm Growth</P><P>Growth and Level of Entrepreneurial Activity</P><P>Institution and Ease of Doing Business</P><P>Social Cultural barriers </P><P>Infrastructural Challenges </P><P>Access to Financial Capital and Women Entrepreneurship</P><P>Discussion, Conclusion and Implications</P><P>References </P><P><B>Chapter Ten </B></P><P>Policy and Managerial Implications for entrepreneurial Practice in Africa</P><P>Introduction </P><P>Conclusions on the role of Marketing on Entrepreneurial success of SMEs</P><P>Conclusions on internationalization of SMEs</P><P>A Discussion of gendered (women) perspectives in promoting entrepreneurship</P><P>References</P><P></P><P></P>

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

9781000912050

1000912051

OCLC:

1400079963