Game changer : how strategic pricing will reshape your business, your market, and society / Jean-Manuel Izaret, Arnab Sinha.

Format:

Sound recording

Author/Creator:

Izaret, Jean-Manuel, author.

Sinha, Arnab, author.

Contributor:

Klineman, Kent, narrator.

Language:

English

Subjects (All):

Pricing.

Strategic planning.

Consumer behavior.

Game theory.

Physical Description:

1 online resource (1 sound file (13 hr., 53 min.))

Edition:

[First edition].

Place of Publication:

[Place of publication not identified] : Ascent Audio, 2023.

Summary:

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. With research from BCG's Bruce Henderson Institute along with real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leader's or business owner's conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

9781663732873

1663732876

OCLC:

1405912515