Corporate explorer fieldbook : how to build new ventures in established companies / Andrew Binns, Eugene Ivanov, and Michael Tushman.

Format:

Book

Author/Creator:

Binns, Andrew (Managing principal), author.

Ivanov, Eugene (Innovation advisor), author.

Tushman, Michael, author.

Language:

English

Subjects (All):

Technological innovations.

Creative ability in business.

Corporations.

Physical Description:

1 online resource (275 pages)

Edition:

1st ed.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]

Summary:

"Corporate Explorer tells the story of how managers defy conventional wisdom to lead radical innovation from inside corporations. The positive reception to the publication of Corporate Explorer demonstrates the demand for practical resources to support managers building new businesses inside existing organizations. Managers in a wide range of companies, large and small, see the opportunities to leverage digital technologies to drive disruption growth. Many are schooled in popular innovation methodologies like Lean Startup and Design Thinking but have discovered that there is so much more needed to convert a good idea into a thriving, revenue generating business. Corporate Explorer provides an overarching framework, along with practical guidance, for how to manage this transition. However, there is no one right answer to this challenge which stretches across the disciplines of innovation, strategy, change, and leadership. Practitioners know that no one author has the whole answer' to such a broad set of issues, and they have a thirst for a practical resource that can bring the best input from across the corporate innovation community. The Corporate Explorer Fieldbook will fulfill this need by bringing a community of practitioners, advisors, and academics together to describe a great range of tools and techniques to support managers building new ventures inside corporations. It will feature chapters by heads of organizations who have adopted the Corporate Explorer strategy and have had immense success. They'll also share their pain points and the actions they took to work around their issues to achieve innovation. It will also feature a number of areas where readers can jot down their own list of strategies, action plans, etc."-- Provided by publisher.

Contents:

Intro

Title Page

Copyright

Dedication

Preface and Acknowledgments

NOTE

CORPORATE EXPLORATION: INSIGHTS FROM THE FIELDnoteSet

NOTES

SECTION I: STRATEGIC AMBITION

CHAPTER 1: Strategy Manifesto: Answering the Big "Why"

A PROBLEM WITH STRATEGY PLANS

COMPONENTS OF A STRATEGY MANIFESTO

CREATING A STRATEGY MANIFESTO

INFLUENCER APPROACH

CHAPTER 2: Hunting Zones: Selecting Where to Explore

HUNTING ZONE

BOUNDED DIVERSITY

DEFINING HUNTING ZONES

CHAPTER 3: Outside‐In: Overcoming Toxic Assumptions with Market Insight

WE HAVE MET THE ENEMY, AND HE IS US.

CHALLENGING TOXIC ASSUMPTIONS

GOING BEYOND CUSTOMER‐LED

LEARN FASTER

CHAPTER 4: Jobs‐to‐be‐Done: Defining a Market by Customer Outcome

MARKET DEFINITION

HOW SHOULD A MARKET BE DEFINED?

JOBS‐TO‐BE‐DONE MARKET DEFINITION CANVAS

CHAPTER 5: From Explorer's Insight to Opportunity Story

STARTING POINT

EXPLORER'S INSIGHT

OPPORTUNITY SCREENER

OPPORTUNITY STORY

SECTION II: INNOVATION DISCIPLINES

CHAPTER 6: Ideation from Within: How to Generate Breakthrough Ideas from Within Large Corporations

IDEATION

IDEAS

IMAGINE

DISSECT

EXPAND

ANALYZE

OVERCOMING BARRIERS

CHAPTER 7: Ideation from Outside: A Step‐by‐Step Guide to Challenge‐Driven Innovation

OPPORTUNITY FOR EXPLORERS

NETWORKED PROBLEM SOLVING

OPEN IDEATION'S UNIQUE POTENTIAL

CHALLENGE‐DRIVEN INNOVATION

FIVE TRAITS OF A "GOOD" CHALLENGE

BASICS OF THE CDI PROCESS

IDEAS MATTER

CHAPTER 8: Business Model Maturity: Using Customer Evidence to Validate New Ventures

CUSTOMER FIRST

MATURITY GAP

CLOSING THE MATURITY GAP WITH EVIDENCE

INDICATORS OF BUSINESS MODEL MATURITY

ASSESSING THE MATURITY GAP.

CHAPTER 9: Get Out of the Building: How to Gather Customer Discovery Data with Interviews

OUTSIDE‐IN LOGIC

TALKING TO CUSTOMERS

CUSTOMER INTERVIEWS FOR IDEATING, INCUBATING, AND SCALING

DOS AND DON'TS OF CUSTOMER INTERVIEWS

CHAPTER 10: Value Propositions: Using Value Flows and Design Criteria Maps to Create Customer Delight

INSIGHT TO DELIGHT

CREATING VALUE FLOW AND DESIGN CRITERIA MAP

CHAPTER 11: Business Experiments: De‐risking Execution Spend Through Experiments

INSTINCT OR DATA

DE‐RISKING INNOVATION

STRUCTURED LEARNING CYCLES

CHAPTER 12: Ecosystems: Building an Ecosystem Playbook for Scaling a New Venture

CO‐INNOVATION

BUILDING THE ECOSYSTEM PLAYBOOK

KEY SUCCESS FACTORS

CHAPTER 13: Validation: Managing the Journey from Concept to Scale

HUNTER STRATEGY

VENTURE MATURITY

GROWTH VALIDATION PROCESS FOR CORPORATE VENTURES

SECTION III: EXPLORE ORGANIZATION AND LEADERSHIP

CHAPTER 14: Ambidextrous Organization: What It Is, When to Use It

SEPARATING EXPLORE FROM CORE

AMBIDEXTROUS ORGANIZATION DECISION

FOUR SUCCESS FACTORS

CHAPTER 15: Explore Unit: How to Build a Team for Exploration

RHYTHM OF EXPLORE

PURPOSE

RESOURCE ALLOCATION

DECISION MAKING

TEAM

OPERATING MODEL

CHAPTER 16: Strategic Diversity: Selecting and Developing Corporate Exploration Teams

EXPLORE TEAMS

STRATEGIC DIVERSITY

GROWTH CURVES

HUMAN BEHAVIOR

IMPLICATIONS FOR CORPORATE EXPLORERS

CHAPTER 17: Leading High‐Stakes Conversations: Getting the Senior Team Onboard

SENIOR TEAM COMMITMENT

VALUE OF TENSION

CREATE: GETTING THE CONVERSATION INTO THE ZONE OF PRODUCTIVE TENSION

CONTROL: KEEPING THE CONVERSATION IN THE ZONE OF PRODUCTIVE TENSION

CLOSING TENSION

PRODUCTIVE TENSION TECHNIQUES

NOTES.

CHAPTER 18: Leadership Movement: Enrolling Others in the Work of Transformation

EXPLORER AS CHANGE AGENT

BUILD A MOVEMENT

ENROLL MEMBERSHIP

ENGAGE COMMUNITY

EMBRACE RESISTANCE

TRIGGER A HERD INSTINCT

CHAPTER 19: Organizational Culture: The Silent Killer of Exploration

CORE AND EXPLORE

CULTURE AND CULTURE CHANGE

CREATING AND CHANGING CULTURE

USING THE LEASH MODEL: CULTURE CHANGE AT MICROSOFT

CONCLUSION

IMPLICATIONS

APPENDIX FRAMEWORKS

APPENDIX 1

APPENDIX 2

APPENDIX 3

APPENDIX 4

APPENDIX 5

APPENDIX 6

APPENDIX 7

APPENDIX 8

APPENDIX 9

LIST OF FIGURES AND TABLES

ABOUT THE AUTHORS

ELLIE AMIRNASR

ANDREW BINNS

ANDREAS BRANDSTETTER

SARA CARVALHO

VANESSA CEIA

VINCENT DUCRET

YANIV GARTY

GEORGE GLACKIN

JOHN GRECO

CHRISTINE GRIFFIN

SIMON HILL

EUGENE IVANOV

UWE KIRSCHNER

KAIHAN KRIPPENDORFF

ERICH KRUSCHITZ

NARENDRA LALJANI

MICHAEL NICHOLS

PROFESSOR CHARLES A. O'REILLY, III

ALEXANDER PETT

RICHARD ROBERTSON

BEA SCHOFIELD

SARAH SPOTO

PROFESSOR MICHAEL L. TUSHMAN

TONY ULWICK

KRISTIN VON DONOP

CHARLES VAILLANT

INDEX

End User License Agreement.

Notes:

Includes index.

Description based on print version record.

ISBN:

9781394159239

1394159234

OCLC:

1373843782