The tiger and the rabbit : a fable of harnessing the power of the metaverse, Web3, and ai for business success / Sandy Carter.

Format:

Book

Author/Creator:

Carter, Sandy, 1949- author.

Language:

English

Subjects (All):

Business enterprises--Computer networks--Management.

Business enterprises.

Information technology--Management.

Information technology.

Management information systems.

Customer relations--Management--Data processing.

Customer relations.

Physical Description:

1 online resource (255 pages)

Edition:

1st ed.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]

Summary:

"The internet was created to bring us together. But somewhere along the way, that vision was lost. We handed over our data to centralized figures, allowed big tech to thrive off our creations, and accepted our place in a system that is seemingly out of our control. However, in the far corners of the internet, a new story is being written. The authors are not big tech. No. The authors are you and me. Some of the learnings will center around Web3, NFT and the Metaverse. Let this be your on-ramp to the future of the digital world. This is a business fable about a brand which is struggling to figure out how to improve their customer experience. The technical and marketing teams need to work together to present solutions to the board who has asked for use cases with new technologies like web3 and metaverses to achieve their goals. The newly appointed Chief Growth Officer, Victoria McSay, recognizes the potential of the new approaches, technology and the concept of community to help them experience and understand the customer emPOWERowerment of the new internet"-- Provided by publisher.

Notes:

Description based on print version record.

Includes index.

ISBN:

9781394190133

1394190131

9781394190140

139419014X

OCLC:

1391135589