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Developer Advocacy : Establishing Trust, Creating Connections, and Inspiring Developers to Build Better / by Chris Riley, Chris Tozzi.
- Format:
- Book
- Author/Creator:
- Riley, Chris.
- Series:
- Business and Management Series
- Language:
- English
- Subjects (All):
- Business.
- Management science.
- Communication in organizations.
- Software engineering--Management.
- Software engineering.
- Personnel management.
- Career development.
- Business and Management.
- Corporate Communication.
- Software Management.
- Human Resource Development.
- Human Resource Management.
- Careers in Business and Management.
- Local Subjects:
- Business and Management.
- Corporate Communication.
- Software Management.
- Human Resource Development.
- Human Resource Management.
- Careers in Business and Management.
- Physical Description:
- 1 online resource (109 pages)
- Edition:
- 1st ed. 2023.
- Place of Publication:
- Berkeley, CA : Apress : Imprint: Apress, 2023.
- Summary:
- No matter which point you're currently at on the developer advocacy journey – whether you've already implemented a developer advocate function or you're exploring the possibility – this book is for you. This book provides actionable guidance that business and technology leaders can use to understand the benefits of advocacy, identify what goes into the function, and learn how to maximize the success of developer advocate teams. Developer advocacy is a role that is sometimes hard to quantify and build – but you feel it when you’re missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders. You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers. You will: Discover what developer advocacy is Determine which sorts of companies need the function Understand what the primary strategic considerations for developer advocacy is.
- Contents:
- Chapter 1: What is Advocacy?
- Chapter 2: Becoming a Developer Advocate
- Chapter 3: Starting a Developer Advocacy Team
- Chapter 4: Managing Work Output for your New Advocacy Team
- Chapter 5: Getting Started with Content for Developer Advocacy
- Chapter 6: Understanding and Optimizing Stakeholders in Developer Advocacy
- Chapter 7: Growing: Creating an Advocacy Roadmap
- Chapter 8: Amplifying Advocacy's Impact
- Chapter 9: Measuring Advocacy's Impact
- Chapter 10: Parting Thoughts on Successful Developer Advocacy.
- Notes:
- Includes index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781484295977
- 1484295978
- OCLC:
- 1395508073
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