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Marketing of engineering consultancy services : a global perspective / Pradeep Kumar Chatterjee and Partho Pratim Chatterjee.
- Format:
- Book
- Author/Creator:
- Chatterjee, Pradeep Kumar, author.
- Chatterjee, Partho Pratim, author.
- Language:
- English
- Subjects (All):
- Consulting engineers.
- Consulting firms--Marketing.
- Consulting firms.
- Consulting firms--Management.
- Other Title:
- Marketing of Engineering Consultancy Services
- Place of Publication:
- ASME Press
- Summary:
- "Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are in the cusp of the creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set to change the way we live and work. This technology disruption is spearheaded by Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning. As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book is a unique blend of the authors' decades of experience in the engineering consultancy service industry, combined with scholarly and academic excellence"-- Provided by publisher.
- Contents:
- Engineering consultancy services
- The market paradigms
- Features of engineering consultancy services & its implication for marketing
- Quality elements of engineering consultancy services
- Concern for quality: cost - benefit analysis of quality of engineering consultancy services
- Appointment of engineering consultant under International Competitive Bidding (ICB)
- Defining engineering consultancy marketing
- Need for marketing system for engineering consultancy
- Members of engineering consultancy marketing team
- Internal marketing in engineering consultancy services
- Measure to be adopted for increasing marketing effectiveness
- Business procurement approaches
- Formulating marketing mixes (8Ps) for engineering consultancy services
- Engineering consultant's contractual obligations.
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