Bright signals : a history of color television / Susan Murray.

Format:

Book

Author/Creator:

Murray, Susan, 1967- author.

Series:

Sign, storage, transmission.

Sign, storage, transmission

Language:

English

Subjects (All):

Color television--History.

Color television.

Television broadcasting--Technological innovations--United States.

Television broadcasting.

Television broadcasting--United States--History.

Television broadcasting--Social aspects--United States.

Physical Description:

1 online resource (xi, 308 pages) : illustrations

Place of Publication:

Duke University Press 2018

Durham : Duke University Press, 2018.

Language Note:

In English.

Summary:

First demonstrated in 1928, color television remained little more than a novelty for decades as the industry struggled with the considerable technical, regulatory, commercial, and cultural complications posed by the medium. Only fully adopted by all three networks in the 1960s, color television was imagined as a new way of seeing that was distinct from both monochrome television and other forms of color media. It also inspired compelling popular, scientific, and industry conversations about the use and meaning of color and its effects on emotions, vision, and desire. In Bright Signals Susan Murray traces these wide-ranging debates within and beyond the television industry, positioning the story of color television, which was replete with false starts, failure, and ingenuity, as central to the broader history of twentieth-century visual culture. In so doing, she shows how color television disrupted and reframed the very idea of television while it simultaneously revealed the tensions about technology's relationship to consumerism, human sight, and the natural world.

Contents:

"And now: Color" : early color systems

Natural vision versus "tele-vision" : defining and standardizing color

Color adjustments : experiments, calibrations, and color training, 1950-1955

Colortown, USA : expansion, stabilization, and promotion, 1955-1959

The wonderful world of color : network programming and the spectacular real, 1960-1965

At the end of the rainbow : global expansion, the space race, and the Cold War.

Notes:

Includes bibliographical references and index.

This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: https://creativecommons.org/licenses/by-nc-nd/4.0

Description based on print version record.

ISBN:

9781478093664

1478093668

9780822371700

0822371707

OCLC:

1061068681