Social media in the 21st century : perspectives, influences and effects on well-being / Walter J. Kahn (editor).

Format:

Book

Contributor:

Kahn, Walter J., editor.

Series:

Media and Communications - Technologies, Policies and Challenges

Language:

English

Subjects (All):

Online social networks.

Social media.

Physical Description:

1 online resource (160 pages)

Place of Publication:

New York, New York : Nova Science Publishers, [2021]

Summary:

"There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model"-- Provided by publisher.

Contents:

Intro

Contents

Preface

Chapter 1

Influencers and Activists: Political Performances in an Increasingly Online World

Abstract

Introduction

Instagram

Digital Activism

Political Performance

Platforms and Politics

The Political Potential of Instagram

Influencers and Activism

Methods

Data

A Note on Ethics

Case 1: The Women's March

Case 2: The Reproductive Justice Movement

Content Analyses with an Exploratory Sample

Quantitative Analysis for Case 1

Findings

Currating Activism

Case 1: Doing the Unexpected

Case 2: Are Organizations Influencers?

Discussion

Conclusion

References

Biographical Sketch

Chapter 2

Social Comparison on Facebook and Its Effect on an Individual's Well-Being

The Social Comparison Theory

Upward and Downward Comparison

New Perspectives on Social Comparison

Social Comparison on Social Network Sites

Social Comparison and the Way of Use SNSs

Personality and Social Comparison Processes on Facebook

Consequences of Online Social Comparison

Biographical Sketches

Chapter 3

The Influence of Instagram upon Millennials' Purchase Intention: Celebrity Endorsement and Image Posts

Literature Review

Millennials

User Generated Content (UGC)

Visual Cues - Colour

Celebrity Endorsement

Endorser Attractiveness

Visual Attractiveness

Purchase Intention

Methodology

Chapter 4

Social Semiotic Aspect of Instagram Social Networks

Instagram Communication Model

The Typical Semiotic Communication Model

Instagram's Semiotic Communication Model

Instagram as Visual/Pictorial Social Network

Social Semiotic Model of Instagram Environment.

Basic Concept

Grammar of Instagram Multimodal Posts

Information Value

Salience

Framing

Status of Fitting the Model to the Instagram Environment

Sign

Semiotic Resource

Mode

Material, Social and Cultural Affordance

Multimodal Orchestration

Instagram Infrastructure for Collective Semantic Intelligence

Modality of Instagram Posts

Index

Blank Page

Blank Page.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

1-5361-9826-9

OCLC:

1257665416