How leadership reputations are won and lost : how to build a successful reputation and create a personal brand to fast-track career success / Richard Ford.

Format:

Book

Author/Creator:

Ford, Richard, author.

Language:

English

Subjects (All):

Leadership.

Physical Description:

1 online resource (xvi, 305 pages) : illustrations

Place of Publication:

Oxfordshire : Libri Publishing, [2020]

Summary:

This book stands out from the crowd in providing a fresh original perspective on the relatively underexplored area of a leader's reputation. Reputation is a consequence of everything you say or do; no other tangible or intangible asset is worth as much as your reputation or has such a positive or detrimental impact on your career. Many studies reveal that we care more about what other people think about us than we do about what may have actually happened in reality, and yet there is so little written about the subject. This book gets to grips with how our reputation is formed in the real world and what really makes the difference in winning and losing a good reputation. The book uncovers the impact of the 'secret vocabulary' used in organizations to shape reputations, and offers tips and advice about how to manage your reputation and how to develop a personal brand to shape your future career direction with integrity and authenticity. Dr Richard Ford is one of the UK's leading leadership coaching and assessment psychologists who has helped hundreds of senior and potential leaders develop successful careers, and now Dr Ford shares 35 years of learning to help you achieve career success.

Contents:

Intro

What senior leaders have to say about working with Dr Richard Ford

Contents

About the Author

Acknowledgements

Foreword

Introduction

Why the Book was Written

What the Book is About

The Leadership Reputation Paradox - Why Getting a Good Result is not as Relevant as How You Did It

What You Have Achieved Only Confirms Whether or not Your Reputation is Deserved

Hidden Agenda

Our Challenge is to Get Better at Understanding Our Reputation

Our Capacity for Accurate Self-Assessment is Generally Poor

So What Soundbites Are Used about You When You're not in the Room?

So What do we Mean by 'Leadership' and How is it Different from Management?

Leadership Effectiveness as a Relational Process

Leadership as a Dynamic Process

The Difference between Reputation and Personal Brand

Who Do I Want to Read this Book?

The Style of the Book

The Structure of the Book

How Can This Book be Used?

PART 1

Chapter 1

What is Reputation?

Chapter 1 Key Points

1.1: What is Reputation?

1.2: Strangers to Ourselves

1.3: Reputation and Self-delusion

1.4: Memory and Self-deception

1.5: Reputation and Unreliable Observations

1.6: Reputation and the False-Confidence Phenomenon

Chapter 1 Key Summary Points

Chapter 2

The Importance of Reputation

Chapter 2 Key Points

2.1: The Importance of Reputation

2.2: How our Behaviour Impacts our Reputation

2.3: How our Reputation is Assessed and Evaluated

2.4: The Career Paradox: How the Rules of the Game Change

Chapter 2 Key Summary Points

Chapter 3

Reputation, Bias and Prejudice

Chapter 3 Key Points

3.1: Reputation and Personal Bias

3.2: Reputations and Potential Sources of Error

3.3: Reputation and Memory Distortion

3.4: Cognitive Dissonance and the Failure to Process Information Logically.

3.5: Attribution Errors in Describing Reputations

3.6: Personal Construct Theory of Reputation

3.7: Misunderstandings

3.8: Judgement Errors that Distort Reputations

3.9: Ten Common Cognitive Biases

3.10: Subliminal Impact on Reputation - Eight Subliminal Conditioning Effects

3.11: Distorted Perceptions and the Impact on Reputational Value

Chapter 3 Key Summary Points

PART 2

Chapter 4

Reputation Perceived from Outside-in and Inside-out

Chapter 4 Key Points

4.1: Outside-in and Inside-out Perspectives

Minimum requirements

Knockout factors

4.2: The Fundamental Five Outside-in Reputation Winners

4.3: The Fundamental Four Inside-out Reputation Winners

Chapter 4 Key Summary Points

Chapter 5

The Fundamental Five Outside-in Reputation Winners

Chapter 5 Key Points

5.1: How to Win a Reputation for Building Strong Cultures

Spiritual leaders

Values guide our work behaviour

1. Leadership philosophy

2. Team code of conduct

3. Career development

4. Employee surveys

5.2: How to Win a Reputation for Strategic Thinking

Making time to think ahead

1. Thinking holistically

Making time to think

2. SWOT analysis

3. Facilitating innovative ideas

4. Strategic discussions

5. Create a compelling narrative

5.3: How to Win a Reputation for Delivery and Execution

1. Delegation Strategies

2. Using templates for delegated meetings

3. Analysis and evaluation

4. Creating roadmaps to track progress

5. Diary management

6. Learning to say 'no'

7. Personal development roadmap

5.4: How to Win a Reputation for Outstanding Team Leadership

1. Setting direction

2. Team communication

3. Team empowerment

4. Team recruitment and selection

Selection Analysis Table

5. Managing team performance

6. Team motivation

7. Team coaching.

8. Team leader consistency

9. Team visibility

5.5: How to Win a Reputation for Outstanding Organisational Influence

1. Executive presence

2. Self-Confidence

3. Political savviness

4. Incremental progression

5. Influencing groups

6. Building connections

7. Communication sharpness

8. Enquiry and advocacy

9. Mastering presentation skills

Chapter 5 Key Summary Points

Chapter 6

The Fundamental Four Inside-out Reputation Winners

Chapter 6 Key Summary Points

6.1: How to Win a Reputation for Self-awareness

Only 5% of respondents said their managers were self-aware and empathic

Drive for self-improvement

Appetite to grow and learn

1. Learning agility

2. Leadership narrative

3. Self-Assessment

4. Seek honest feedback

5. Maintain a journal

6. Compare and contrast

7. Psychometric assessment

Self-awareness key summary points

6.2: How to Win a Reputation for Likeability

More likely to persuade

1. Reaching out and engaging

2. Giving behaviours

3. Connecting strategies

4. Conversational connection strategies

5. Respectful attitude

6. Positive approach

7. Genuineness

8. Acting the part

6.3: How to Win a Reputation for Making Wise Judgements

The difference between intelligence and wisdom

Wise judgements are a process not an event

Context sensitivity is a key element of wisdom

1. Investigation process

2. Moral considerations

3. Clarify assumptions

4. Managing ambiguity

5. Questions

6. Reason and consequences

7. Falsification

8. Critical-thinking skills

6-P Critical Thinking Model

9. Multiple perspectives

6.4: How to Win a Reputation for Perceptiveness

1. Empathy

3. Use of language

4. Reading people

5. Headlining

6. Managing conflict

7. How to be a good judge of character

Chapter 7.

Reputation Leakage and the Fundamental Five Reputation Losers

Chapter 7 Key Points

7.1: Reputation Derailers

7.2: Reputation Leakage and Reputation Derailment

7.3: The Three Reputation Leakage Behaviour Patterns

Reputation Leakage Behaviour 1: Slowness to adapt and change to the needs and demands of the new role

Reputation Leakage Behaviour 2: Slowness to recognise how specific abilities need to be developed and that different criteria are now being used to assess performance

Reputation Leakage Behaviour 3: Slowness to show political maturity in collaborating and understanding the way that senior relationships need to be managed

7.4: The Fundamental Five Reputation Losers

7.5: Reputation Loser 1 - Untrustworthiness

7.6: Reputation Loser 2 - Narcissism

7.7: Reputation Loser 3 - Myopia

7.8: Reputation Loser 4 - Dogmatism

7.9: Reputation Loser 5 - Emotional Detachment

Chapter 7 Key Summary Points

Chapter 8

Taking the First Steps to Manage One's Reputation

Chapter 8 Key Points

8.1: Building a Stronger Reputation

8.2: Cultivating Self-Awareness

Stage 1: Self-Assessment

Stage 2: Soliciting Informal Feedback from Senior Managers

Stage 3: Feedback Survey

Stage 5: Quarterly Reviews

Chapter 8 Key Summary Points

PART 3

Chapter 9

Developing a Personal Brand

Chapter 9 Key Points

9.1: Creating a Personal Brand

9.2: The Value Proposition

9.3: Planning to Manage your Personal Brand

9.4: Eight Key Steps to Building a Personal Brand

Step 1: Discovering your Existing Personal Brand

Step 2: Developing a Brand Strategy

Step 3: Defining Your Destination

Step 4: Leveraging Your Points of Difference

Step 5: Creating a Personal Brand Statement Narrative

Create a narrative with yourself as hero.

Step 6: Use of Language in Writing the Personal Brand Narrative

Step 7: Marketing the Personal Brand

Step 8: Maintaining the Personal Brand

Chapter 9 Key Summary Points

Chapter 10

Managing Expectations

Chapter 10 Key Points

10.1: The Importance of Managing Upwards

10.2: The First 100 Days Plan

10.3: Understanding What Your Boss Thinks of You

1. How does your boss describe your reputation?

2. What does your boss value about you?

3. How important are you to your boss's success?

4. What does your boss think that you need to improve?

5. How does your boss talk about you when you are not present?

6. What is the history of the relationship between you and your boss?

10.4: How to Improve the Relationship and Communication with your Boss

10.5: Attitude Change towards your Boss

10.6: How to Manage Different Boss Profiles

10.7: Career Management Strategies

Chapter 10 Key Summary Points

Chapter 11

Networks and Reputation

Chapter 11 Key Points

11.1: The Importance of Investing in Relationships

11.2: Key Principles of Building Successful Network Relationships

11.3: Understanding Networking Rapport

11.4: A Purposeful Networking Model - Who Should be Included?

11.5: Networking Discussion Topics - So What do we Talk About?

Chapter 11 Key Summary Points

Chapter 12

A Final Thought - Working with a Coach to Enhance Reputation and Personal Brand

Chapter 12 Key Points

12.1: Working with a Coach for Marginal Gains

12.2: Six Different Benefits of Working with a Coach

12.3: The Five Key Ingredients of a Successful Coaching Engagement

Chapter 12 Key Summary Points

Chapter Notes

Chapter 7

Further Reading References

Part 1: Reputation - Rhetoric versus Reality.

Part 2: How Reputations are Won and Lost.

Notes:

Description based on print version record.

ISBN:

1-911450-66-2

1-911450-67-0