Mastering strategy : workshops for business success / Michael R. Braun and Scott F. Latham.

Format:

Book

Author/Creator:

Braun, Michael.

Contributor:

Latham, Scott.

Language:

English

Subjects (All):

Strategic planning.

Success in business.

Physical Description:

1 online resource (182 p.)

Distribution:

London : Bloomsbury Publishing (UK), 2024

Place of Publication:

Santa Barbara : Praeger, 2014.

Language Note:

English

Summary:

Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.

Contents:

Cover; Contents; Figures; Acknowledgments; Introduction; Workshop 1 Strategy, Defined: What We Talk About When We Talk About Strategy; Workshop 2 Understanding the Business Climate: Which Way Is the Wind Blowing?; Workshop 3 SWOT and Generic Strategies: Starting with a View from the Top; Workshop 4 The Five Forces: Pressure Points on Your Company's Profitability; Workshop 5 The Value System: Who's Kicking-and Kissing-Whom?; Workshop 6 The Value Chain: The Ins and Outs of Your Business; Workshop 7 The Core Competency: What's Your Secret Sauce?

Workshop 8 Diversifications: Where Do You Go from Here-and How Do You Get There?Workshop 9 International Strategy: Stepping Out of Your Domestic Market; Workshop 10 Measuring Strategic Success: It Ain't a Strategy If You Can't Measure It; Workshop 11 Strategy Implementation: Getting Your Strategic Ducks in a Row; Workshop 12 Wrap-up: Mastering Strategy . . . and Beyond!; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; M; N; O; P; R; S; T; U; V; W; Z

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9798400683503

9798216115472

9781440829536

1440829535

Publisher Number:

10.5040/9798400683503