Brands, geographic origin, and the global economy : a history from the nineteenth century to the present / David M. Higgins, Newcastle University.

Format:

Book

Author/Creator:

Higgins, David M., author.

Series:

Cambridge studies in the emergence of global enterprise.

Cambridge studies in the emergence of global enterprise

Language:

English

Subjects (All):

Marks of origin--Law and legislation--History.

Marks of origin.

Trademarks--Law and legislation--History.

Trademarks.

Names, Geographical--Law and legislation--History.

Names, Geographical.

Physical Description:

1 online resource (xi, 334 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2018.

Summary:

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

Contents:

Geographical Origin in the Global Economy

Firms and Indications of Geographical Origin in the First Global Economy

Country of Origin and Agricultural Trade during the Nineteenth Century

Cooperation, Country of Origin, and Agricultural Trade during the Interwar Period

'Unfair Competition' and the British Merchandise Marks Act, 1926

From Paris to London : The International Legal Framework for the Protection of IGOs, ca. 1880-1945

The Evolving International Framework for the Protection of IGOs after 1945

EU Policy on Geographical Indications : Ambitious, but Misguided?

'Made in' and Country of Origin in the Post-1945 Period

Reflections on the History of IGOs.

Notes:

Title from publisher's bibliographic system (viewed on 30 May 2018).

Includes bibliographical references and index.

ISBN:

1-108-56528-X

1-139-50705-2

1-108-60988-0