Simply Put : Why Clear Messages Win--And How to Design Them / Ben Guttmann.

Format:

Book

Author/Creator:

Guttmann, Ben, author.

Language:

English

Subjects (All):

Business communication.

Business communication--Simulation methods.

Physical Description:

1 online resource

Edition:

First edition.

Place of Publication:

Oakland, CA : Berrett-Koehler Publishers, Inc., [2023]

Summary:

"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and teacher Ben Guttmann provides simple tools and practices to make everything you do and say work better by "keeping it simple.""-- Provided by publisher.

Contents:

Part 1: why simple wins

Our stupid brains in our busy world

The case for simplicity

The crime of complicated

Part 2: how to get simple

Beneficial: the hole, not the drill

Focused: fighting the Frankenstein idea

Salient: constraints breed creativity

Empathy: welcoming the enlightened idiot

Minimal: say shit without the bullshit.

Notes:

OCLC-licensed vendor bibliographic record.

Description based on print version record.

ISBN:

9781523004706

1523004703

OCLC:

1381095191