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Neuromarketing y neuroeconomía : código emocional del consumidor / Andrés Cisneros Enríquez.
- Format:
- Book
- Author/Creator:
- Cisneros Enríquez, Andrés.
- Language:
- Spanish
- Subjects (All):
- Marketing--Psychological aspects.
- Marketing.
- Marketing--Aspectos psicológicos.
- Consumption (Economics).
- Consumo (Economía).
- Local Subjects:
- Marketing--Aspectos psicológicos.
- Consumo (Economía).
- Genre:
- Libros electronicos.
- Physical Description:
- 1 online resource (xiii, 146 páginas)
- Edition:
- Segunda edición.
- Place of Publication:
- Bogotá : Ecoe Ediciones, 2013.
- Notes:
- Incluye índice.
- Contiene bibliografía.
- Description based on online resource; title from PDF title page (ebrary, viewed August 4, 2017).
- ISBN:
- 958-771-022-3
- OCLC:
- 1105872607
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