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Maintaining the product portfolio, the commercial development concept.
LIBRA 339.06 A18 no.40-44
Available from offsite location
- Format:
- Book
- Author/Creator:
- American Management Association. Research and Development Division.
- Series:
- AMA management report, no. 42.
- Language:
- English
- Subjects (All):
- Marketing.
- New products.
- Physical Description:
- 87 p. 23 cm.
- Place of Publication:
- New York, [1960].
- Notes:
- "Based mainly on presentations at 1959-60 conferences of AMA's Research and Development Division".
- OCLC:
- 987759
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