The Boeing Company : a branding campaign meets terrorism / Duncan Stewart, Michael Dominguez, Carlo Odicino, James S. O'Rourke.

Format:

Book

Author/Creator:

Stewart, Duncan, author.

United States. Government Accountability Office.

Dominguez, Michael, author.

Odicino, Carlo, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Condit, Philip M.

Boeing Company.

Aircraft industry--United States--Case studies.

Aircraft industry.

Aerospace industries--United States--Case studies.

Aerospace industries.

Boeing airplanes--Case studies.

Boeing airplanes.

September 11 Terrorist Attacks, 2001--Case studies.

September 11 Terrorist Attacks, 2001.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

Mode of access: Internet from GAO web site. Address as of 7/2/08: http://www.gao.gov/decisions/bidpro/311344.pdf; current access available via PURL.

Summary:

Boeing, the worlds largest aerospace company, was in the midst of a successful branding campaign when disaster struck. Four Boeing jets were hijacked in the 9/11 terrorist attacks on the United States. The attacks provided shocking views of Boeing planes striking the World Trade Center, and created contrasting images with the Boeing advertisements. CEO Phil Condit must determine whether continuing with the branding campaign would cause more harm than good to the Boeing image.

Notes:

Originally published: Stewart, D., Dominguez, M., Odicino, C., & ORourke, J. S. (2002). The Boeing Company: A branding campaign meets terrorism. 02-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Includes bibliographical references.

Description based on XML content.

ISBN:

1-5264-0704-3

9781526407047

OCLC:

1017721518