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Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
- Format:
- Book
- Author/Creator:
- Lipschultz, Jeremy Harris, 1958- author.
- Language:
- English
- Subjects (All):
- Social media.
- Social networks.
- Online social networks.
- Social media--Law and legislation.
- Social media--Moral and ethical aspects.
- Physical Description:
- 1 online resource (442 pages)
- Edition:
- Fourth edition.
- Place of Publication:
- New York : Routledge, [2024]
- Summary:
- This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.
- Contents:
- Cover
- Half Title
- Title
- Copyright
- Contents
- List of Tables
- List of Boxes
- Preface
- 1 Introduction to Social Media Concepts
- What Makes Social Media Communication Transformative?
- Social Media Concepts and Theories
- Social Media in Journalism
- Social Media in PR
- Trust
- Influence and Engagement
- Social Media in Advertising and Marketing
- New Media
- Ahead
- Discussion Questions: Strategies and Tactics
- 2 CMC, Diffusion and Social Theories
- Identity
- Internet History
- Social Network Site (SNS) Definitions
- Interaction
- Community
- Diffusion of New Ideas
- Uses and Gratifications
- Online Culture and Power
- CMC and Social Media
- 3 Social Media in Journalism
- Journalism Theories
- Citizen Journalism
- Crowdsourcing
- Microblogging and Curation
- Journalism Case Studies
- Bloggers
- Social Media Celebrity
- 4 Social Media in Public Relations
- PR Management
- PR History and Tactics
- PR Theories
- Credibility
- Social Capital, Conflict and Collaboration
- Social Media Tactics
- PR Newsrooms and Message Targeting
- PR Blogging and Case Studies
- Corporate Social Responsibility (CSR)
- Non-Profits
- 5 Social Media in Advertising and Marketing
- Advertising and Marketing Theories
- Consumer Psychology and Electronic Word-of-Mouth (eWOM)
- Branding
- Promotions, Market Research and Segmentation
- Integrated Marketing Communication (IMC)
- Social Media Strategic Planning, Awareness and Engagement
- Search Engine Optimization (SEO)
- Return on Investment (ROI)
- Cost of Ignoring (COI)
- Advertising and Marketing Case Studies
- Real-Time Social Marketing
- Discussion Questions: Strategies and Tactics.
- 6 Social Media Metrics and Analytics
- Social Media Measures
- The Barcelona Principles 3.0 and SMART Goals
- See, Say, Feel, Do
- Google Analytics
- Facebook Insights
- Twitter Analytics and Instagram Influence
- Social Network Analysis (SNA)
- Other Social Network Measurement Issues
- 7 New and Mobile Media Technologies, Innovation and Investment
- Entrepreneurs
- Angel Investors and Start-Ups
- Big Ideas and Business
- "Crush It" and the Thank You Economy
- Crowdfunding
- Emergence of New and Mobile Media
- Implications of Revolutionary Mobile and Social Media
- Twitter Impact
- Mobile Geotagging
- Google Glass, Snapchat Spectacles and AR
- 8 Big Data and Privacy
- Privacy Development
- TikTok, Instagram and Twitter Policies
- Big Data and Privacy
- FTC Regulation
- Privacy and Legal Implications
- 9 Law and Regulation
- Free Expression and the First Amendment
- Internet Libel
- Facebook, Twitter and the Law
- International Social Media
- Prior Restraint and Terrorism
- US Internet Indecency
- Regulated Media Technologies
- FTC Regulation: Advertising, PR and Social Media
- Copyright Infringement, File Sharing and Fair Use
- Social Perspectives on Law
- Social Media Privacy Issues
- 10 Social Media Ethics
- Theories and Philosophies
- Idealism and Relativism
- Moral Development
- Trust and Transparency
- Human Dignity Frameworks
- Practical Social Media Ethics
- Equality and Fairness
- Natural Law and Harm
- Reconsidering Community
- Limitations of Ethics
- 11 Best Practices in Social Media
- Mobile Media and CMC
- Newspapers, Magazines and Journalism Revisited.
- Radio, Audio and Podcast Mobile Apps
- Television, Branding and Live From the Scene
- Top Media Sites on Social Media
- Blogging
- Blogs for Public Relations and Social Media Marketing
- Helpful Tools
- Getting Ahead of the Social Media Pack
- Perils
- IT, Collaboration, Virtual Teams and Other Trends
- 12 Future of Social Media and Information Literacy
- Media Literacy
- Life-Long Learning and Media Literacy
- Global Media Corporations
- Framing of Media Messages
- Potential Effects From Applied Media Literacy
- Engagement, Networked Communicators, Trust and Influence
- Glossary
- Index.
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 9781003281924
- 1003281923
- 9781000910278
- 100091027X
- OCLC:
- 1379484284
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