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Trade marks and brands : an interdisciplinary critique / edited by Lionel Bently, Jennifer Davis and Jane C. Ginsburg.
- Format:
- Book
- Series:
- Cambridge intellectual property and information law ; 10.
- Cambridge intellectual property and information law ; 10
- Language:
- English
- Subjects (All):
- Trademarks--Law and legislation.
- Trademarks.
- Trademarks (International law).
- Brand name products--Law and legislation.
- Brand name products.
- Intellectual property (International law).
- Physical Description:
- 1 online resource (xxxvi, 434 pages) : digital, PDF file(s).
- Other Title:
- Trade Marks & Brands
- Place of Publication:
- Cambridge : Cambridge University Press, 2008.
- Language Note:
- English
- Summary:
- Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
- Contents:
- The making of modern trade mark law : the construction of the legal concept of trade mark, 1860-1880 / Lionel Bently
- The making of modern trade mark law : the UK, 1860-1914
- a business history perspective / David M. Higgins
- Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis
- "See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark
- a US perspective / Jane C. Ginsburg
- 'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant
- What linguistics can do for trademark law / Graeme B. Dinwoodie
- Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder
- 'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver
- Trade mark style as a way of fixing things / Celia Lury
- The irrational lightness of trade marks : a legal perspective / Catherine W. Ng
- A law-and-economics perspective on trade marks / Andrew Griffiths
- The economic rationale of trade marks : an economist's critique / Jonathan Aldred
- Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda
- An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence
- An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach
- Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson
- Geographical indications : not all 'champagne and roses' / Bronwyn Parry
- (Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee.
- Notes:
- Title from publisher's bibliographic system (viewed on 05 Oct 2015).
- Includes bibliographical references (p. 398-422) and index.
- ISBN:
- 1-107-18763-X
- 1-281-71723-1
- 9786611717230
- 0-511-40953-2
- 0-511-49521-8
- 0-511-40818-8
- 0-511-41007-7
- 0-511-40743-2
- 0-511-40899-4
- OCLC:
- 437213184
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