Creative arts marketing / Elizabeth Hill, Catherine O'Sullivan and Terry O'Sullivan.

Format:

Book

Author/Creator:

Hill, Elizabeth, 1960-

Contributor:

O'Sullivan, Catherine.

O'Sullivan, Terry, 1957-

Language:

English

Subjects (All):

Arts--Marketing.

Arts.

Arts--Management.

Physical Description:

1 online resource (381 p.)

Edition:

2nd ed.

Place of Publication:

Amsterdam ; London : Butterworth-Heinemann, 2003.

Language Note:

English

Summary:

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry'Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such

Contents:

""Cover""; ""Creative Arts Marketing""; ""Copyright""; ""Contents""; ""Foreword""; ""Acknowledgements""; ""Introduction""; ""1 The evolution and context of arts marketing""; ""2 Audiences""; ""3 Market research""; ""4 Product""; ""5 Generating income""; ""6 Promotion""; ""7 Making the arts available""; ""8 Marketing planning""; ""9 Managing the marketing function""; ""Further Reading""; ""Author index""; ""Index""; ""Marketing titles from Butterworth-Heinemann""

Notes:

Description based upon print version of record.

Includes bibliographical references and indexes.

ISBN:

1-138-12897-X

9786610966516

0-08-047239-7

1-136-41334-0

1-280-96651-3

9780080472393

OCLC:

437177016