Advertising, communications & copyright / authors, Fiona Phillips and Naomi Messenger.

Format:

Book

Author/Creator:

Philips, Fiona, author.

Messenger, Naomi, author.

Language:

English

Subjects (All):

Advertising laws--Australia.

Advertising laws.

Communication--Law and legislation--Australia.

Communication.

Copyright--Australia.

Copyright.

Physical Description:

1 online resource (iv, 63 pages)

Edition:

1st ed.

Place of Publication:

Strawberry Hills, NSW : Australian Copyright Council, [2014]

Summary:

E151

Contents:

Intro

1. About this publication

1.1 Who this guide is for

1.2 How this guide is set out

1.3 Information, not legal advice

1.4 Glossary

2. Introduction

2.1 Introduction

2.2 Copyright in copywriting

2.3 What does copyright protect?

2.4 Material not protected by copyright

2.5 How long does copyright last?

2.6 Ownership of copyright

2.7 Copyright is a type of property

2.8 The exclusive rights of the copyright owner

2.9 Accessing material online

2.10 When is copyright infringed?

2.11 Moral rights

2.12 Performers' rights

2.13 Orphan works

2.14 Character merchandising

3. Exceptions

3.1 Introduction

3.2 Contract and exceptions

3.3 Fair dealing

4. Contracts: assignments and licences

4.1 Ownership

4.2 Assignments

4.3 Exclusive licences

4.4 Non-exclusive licences

4.5 Contractual licences

4.6 "Bare" licences

4.7 Express &amp

implied licences

4.8 What to cover in a licence

4.9 Moral rights in advertising

5. Practical pointers

5.1 Start early and consider choosing content you can readily clear

5.2 Work out your budget

5.3 Learn when a clearance will be needed

5.4 Learn where there are hidden risks

5.5 Don't assume you'll get a clearance

5.6 Is the licence yours or your client's?

5.7 Collecting societies and pre-licensed content

5.8 Content available under "open" licences such as Creative Commons

5.9 Build up your knowledge of sources and providers

5.10 Set up a copyright register

5.11 Manage your risks

6. Managing the clearance process

6.1 Identify what material is being used

6.2 Develop alternative options for when you can't get a clearance

6.3 Have guidelines &amp

pro forma documents available

6.4 Watch for "embedded" material

6.5 Be wary of paraphrasing.

6.6 Identify how the material is going to be used

6.7 Identify the extent to which a permission may be needed

6.8 Who is the contracting party?

6.9 Ownership

6.10 Request the clearance

6.11 Document the clearance

7. The digital space

7.1 Digital is different

7.2 Protecting the integrity of your content

7.3 Ad placement

7.4 Online risk management

7.5 Other areas of the law

8. Commercial products and clothing

8.1 Filming &amp

broadcasting artworks, clothing &amp

products

8.2 Photographing clothing &amp

8.3 Clothing packaging/logos

8.4 Trains, planes &amp

automobiles

8.5 Making copies or replicas

8.6 Sydney Opera House

9. Building compliance

9.1 Building a copyright profile: step 1

9.2 Building a compliance profile: step 2

9.3 Building compliance procedures

9.4 Assist colleagues &amp

contractors to assist you

10. Managing infringements

10.1 Introduction

10.2 Liability

10.3 Dealing with infringement

Appendix A - Copyright Collecting Societies

Copyright Agency

Viscopy

Australasian Performing Right Association (APRA)

Australasian Mechanical Copyright Owners Society (AMCOS)

Phonographic Performance Company of Australia (PPCA)

Screenrights

Appendix B - Other Useful Organisations

Australian Association of National Advertisers

Association for Data Driven Marketing and Advertising

Audited Media Association of Australia

Australian Interactive Media Industry Association

The Advertising Standards Bureau

International Advertising Bureau Australia

Media Federation of Australia.

Notes:

Description based on print version record.

ISBN:

1-875833-31-5