2 options
The creation of RB Leipzig : authentic identity or self-deception? / Martin Wenzl.
- Format:
- Book
- Author/Creator:
- Wenzl, Martin, author.
- Language:
- English
- Subjects (All):
- Authenticity (Philosophy).
- Physical Description:
- 1 online resource (105 pages) : illustrations, tables
- Place of Publication:
- Hamburg, [Germany] : Anchor Academic Publishing, 2016.
- Summary:
- This book examines a five-year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audience's interest is surprisingly high, the motivation for the attendance of those fans has been investigated. To identify the degree of affiliation of Leipzig fans with the club, the SSIS has also been examined. In a survey both online and at the stadium 223 football fans have been interviewed to give their opinion on RB Leipzig. In order to approach the core topic, the literature review considers sport sponsoring, identity based team brand management and team identification.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (ebrary, viewed December 7, 2016).
- ISBN:
- 3-96067-577-1
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.