Communication for development and social change / edited by Jan Servaes.

Format:

Book

Contributor:

Servaes, Jan, 1952-

Language:

English

Subjects (All):

Communication in economic development.

Communication in community development.

Social change.

Communication--Developing countries.

Communication.

Communication--Social aspects--Developing countries.

Physical Description:

1 online resource (428 p.)

Edition:

2nd ed.

Place of Publication:

New Delhi ; London : SAGE, c2008.

Language Note:

English

Summary:

Jan Servaes underlines that development communication is, first and foremost, about people and the process needed to facilitate their sharing of knowledge and perceptions in order to effect positive developmental change.

Contents:

Cover; Contents; Introduction; Communication and the Persistence of Poverty: The Need for a Return to Basics; Hybrid Interactions: Human Rights and Development in a Cultural Perspective; Media Globalization through Localization; Vertical Minds versus Horizontal Cultures: An Overview of Participatory Process and Experiences; The Panoptic View: A Discourse Approach to Communication and Development; Threads of Development Communication; Development Communication Approaches in an International Perspective

Tracing the History of Participatory Communication Approaches to Development: A Critical AppraisalCommunication for Development Approaches of Some Governmental and Non-Governmental Agencies; UNESCO's Contributions to Cultural Diversity and Communication for Development; Making a Difference through Development Communication: Some Evidence-based Results from FAO Field Projects; Involving People, Evolving Behaviour: The UNICEF Experience; Rural HIV/AIDS Communication/Intervention: From Using Models to Using Frameworks and Common Principles; Religion and HIV/AIDS Prevention in Thailand

Fighting AIDS with Edutainment: Building on the Soul City Experience in South AfricaMaking Community Media Work: Community Media Identities and Their Articulation in an Antwerp Neighbourhood Development Project; Working with Media in Areas Affected by Ethno-political Conflict; Conclusion; Bibliography and Select Readings*; About the Editor and Contributors; Index

Notes:

"Original title: Approaches to development, directed by Jan Servaes. First published by the United Nations Educational, Scientific and Cultural Organization (UNESCO)..."

Includes bibliographical references (p. [391]-413) and index.

Description based on print version record.

ISBN:

9786611965556

9788132118503

8132118502

9781281965554

1281965553

9788178299891

8178299895

OCLC:

437087338