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The use of big data : benefits, risks, and differential pricing issues / Diana Simpson, editor.
- Format:
- Book
- Series:
- Business economics in a rapidly-changing world series.
- Business Economics in a Rapidly-Changing World
- Language:
- English
- Subjects (All):
- Big data.
- Physical Description:
- 1 online resource (191 p.)
- Place of Publication:
- New York, [New York] : Nova Publishers, 2016.
- Summary:
- As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references at the end of each chapters and index.
- Description based on online resource; title from PDF title page (ebrary, viewed August 26, 2016).
- ISBN:
- 1-63485-319-9
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