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Aesthetics in marketing [electronic resource] / Rajat K. Baisya, G. Ganesh Das.
- Format:
- Book
- Author/Creator:
- Baisya, Rajat K.
- Language:
- English
- Subjects (All):
- Aesthetics.
- Consumers' preferences.
- Market segmentation.
- New products.
- Physical Description:
- 1 online resource (314 p.)
- Place of Publication:
- Los Angeles ; London : Response Books, 2008.
- Language Note:
- English
- Summary:
- A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It
- Contents:
- Cover; Contents; Foreword; Preface; Acknowledgements; Introduction to Aesthetics; Aesthetics, Its Qualities and Attributes; Aesthetics and Design, and Its Role in Products; Aesthetics, Design and Consumer Behaviour; Aesthetic Influence on Consumer Behaviour and Durables; Demographic Variables and Branding in Consumer Durables; Total Aesthetic Experience - Discussion; The Aesthetic Framework - A Synthesis of Concepts; Companies' Approach to Design and Aesthetics; Role of Aesthetics in Marketing; Discussion Questions; Glossary; Index; About the Authors
- Notes:
- Includes index.
- ISBN:
- 93-5280-096-6
- 1-281-96546-4
- 9786611965464
- 81-7829-980-1
- OCLC:
- 404166244
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