Customer value investment [electronic resource] : formula for sustained business success / Gautam Mahajan.

Format:

Book

Author/Creator:

Mahajan, Gautam, 1946-

Language:

English

Subjects (All):

Customer relations.

Relationship marketing.

Physical Description:

1 online resource (208 p.)

Place of Publication:

Los Angeles, Calif. ; London : Response Books, 2008.

Language Note:

English

Summary:

The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts-insightfully. ill

Contents:

Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

93-5280-049-4

1-281-96551-0

9786611965518

81-7829-985-2

OCLC:

476230677