Making the connections : using internal communication to turn strategy into action / Bill Quirke.

Format:

Book

Author/Creator:

Quirke, Bill, 1954-

Language:

English

Subjects (All):

Communication in management.

Organization.

Physical Description:

1 online resource (385 p.)

Edition:

2nd ed.

Place of Publication:

Aldershot, England ; Burlington, VT : Ashgate, c2008.

Language Note:

English

Summary:

Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.

Contents:

Cover; Contents; List of Figures and Tables; Acknowledgements; Preface; I Turning Communication to Advantage; II Leading Change; III Pulling It Together; Index

Notes:

"A Gower Book"--cover.

First published 2008 by Gower Publishing.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-351-92065-0

1-315-24997-9

1-282-45440-4

9786612454400

1-4094-0516-8

9781315249971

OCLC:

609853071