Making the business case : proposals that succeed for projects that work / Ian Gambles.

Format:

Book

Author/Creator:

Gambles, Ian, 1962-

Language:

English

Subjects (All):

Business planning.

Project management.

Proposal writing in business.

Physical Description:

1 online resource (199 p.)

Place of Publication:

Farnham, England ; Burlington, VT : Gower, c2009.

Language Note:

English

Summary:

A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress.Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, establish the costs, identify the risks and make a compelling case.

Contents:

Cover; Contents; List of Figures; List of Tables; Acknowledgements; 1 Introduction; 2 Task Definition; 3 From Strategy to Options; 4 Benefits; 5 Costs; 6 Achievability; 7 Winning the Argument; 8 Completing a Successful Business Case; 9 Model Answers to the Exercises

Notes:

"A Gower Book"--cover.

First published 2009 by Gower Publishing.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-351-92068-5

1-315-24998-7

1-281-96897-8

9786611968977

0-7546-9427-5

9781315249988

OCLC:

432313068