Corporate Community Relations : The Principle of the Neighbor of Choice

Format:

Book

Author/Creator:

Burke, Edmund M.

Language:

English

Subjects (All):

Corporate image.

Public relations.

Social responsibility of business.

Local Subjects:

Corporate image.

Public relations.

Social responsibility of business.

Physical Description:

1 online resource (206 p.)

Edition:

1st ed.

Place of Publication:

Santa Barbara : ABC-CLIO, 1999.

Language Note:

English

Summary:

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.||The public environment in which companies ope

Contents:

Contents; Foreword: Why Merck Wants to Be a Neighbor of Choice; Acknowledgments; Introduction: The New Expectations of Today's Corporate Communities; I. The Principle of the Neighbor of Choice; II. Implementing the Neighbor of Choice; III. The Three Strategies; IV. The Social Vision; Selected Bibliography; Name Index; Subject Index

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

9786612572968

9781282572966

1282572962

9780313389993

0313389993

OCLC:

70752636