The playbook of persuasive reasoning : everyday empowerment and likeability / Gavin F. Hurley.

Format:

Book

Author/Creator:

Hurley, Gavin F., author.

Series:

Vernon series in communication.

Series in Communication

Language:

English

Subjects (All):

Reasoning.

Persuasion (Rhetoric).

Physical Description:

1 online resource (189 pages).

Place of Publication:

Wilmington, Delaware ; Malaga, Spain : Vernon Press, [2019]

Summary:

The Playbook of Persuasive Reasoning: Everyday Empowerment and Likeability provides an inclusive and accessible guide to the strategies of persuasive reasoning, what I argue is the lynchpin to all effective communication, including professional communication. The ?playbook? explains numerous eye opening communicative maneuvers that readers of all levels and professions can apply to their lives, empowering their messaging and increasing their social magnetism. The Playbook of Persuasive Reasoning uniquely resists the typical approach to argumentation and persuasion that is often technical (e.g. formal logic handbooks), complex (e.g. handbooks on legal argumentation principles), formally business centered (e.g. Harvard Business Review essays) or science oriented (e.g Cialdini's Influence: Science and Practice). In sum, The Playbook of Persuasive Reasoning is a down-to-Earth guidebook about effective rhetorical strategizing. It is framed around everyday application, using everyday examples, and embedded in everyday language.Since effective communication is highly sought after trait by international employers, clients, and customers, The Playbook of Persuasive Reasoning is a useful book for professionals. Moreover, academics and students'as public intellectuals'can benefit from learning how to deliver more abstract material in an effective manner: verbally and written. Therefore, my goal is to help professionals and students become better and more likeable communicators. In doing so, the books will help them succeed professionally, socially, and cerebrally. Strategies of cooperative argumentation can facilitate this power'and guide individuals toward more empowered lives.

Notes:

Description based on print version record.

ISBN:

1-62273-518-8

OCLC:

1057677482